Similar Search Results

Yang, Shuang; Tang, Jiarong; Cai, Jian; Guo, Gongxing - In: The journal of product & brand management 32 (2023) 3, pp. 393-405

Persistent link: https://www.econbiz.de/10014229053

Powell, Shaun M. - In: The journal of brand management : an international journal 25 (2018) 6, pp. 494-499

Persistent link: https://www.econbiz.de/10011962800

Mandl, Leonhard; Hogreve, Jens - In: Journal of business research : JBR 107 (2020), pp. 130-137

Persistent link: https://www.econbiz.de/10012156727

Hsu, Li-Chun - In: Journal of fashion marketing and management 28 (2024) 2, pp. 357-378

Persistent link: https://www.econbiz.de/10014495536

Porricelli, Matthew S.; Yurova, Yuliya; Abratt, Russell; … - In: Journal of retailing and consumer services 21 (2014) 5, pp. 745-752

Persistent link: https://www.econbiz.de/10010407230

Piehler, Rico - In: The journal of brand management : an international journal 25 (2018) 3, pp. 217-234

Persistent link: https://www.econbiz.de/10011884922

Piehler, Rico; King, Ceridwyn; Burmann, Christoph; … - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1575-1601

Persistent link: https://www.econbiz.de/10011616836

Afshardoost, Mona; Eshaghi, Mohammad Sadegh; Bowden, Jana - In: Journal of strategic marketing 31 (2023) 5, pp. 983-1011

Persistent link: https://www.econbiz.de/10014305061

Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42

Persistent link: https://www.econbiz.de/10010358994

Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719

Persistent link: https://www.econbiz.de/10011416930