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The marketing future beyond the limits of growth
Varey, Richard J. - In: Journal of macromarketing : examining the interactions … 32 (2012) 4, pp. 424-433
Persistent link: https://www.econbiz.de/10009692949
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Subsistence consumer-merchant marketplace deviance in marketing systems : antecedents, implications, and recommendations
Upadhyaya, Shikha; Vann, Richard J.; Camacho, Sonia; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 145-159
Persistent link: https://www.econbiz.de/10010379884
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Fairtrade and halal food certification and labelling : commercial lessons and religious limitations
White, Gareth R. T.; Samuel, Anthony - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 388-399
Persistent link: https://www.econbiz.de/10011623715
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From mundane to socially significant consumption : an analysis of how foodie identity work spurs market formation
Ulver, Sofia - In: Journal of macromarketing 39 (2019) 1, pp. 53-70
Persistent link: https://www.econbiz.de/10012009088
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Developing markets? : understanding the role of markets and development at the intersection of macromarketing and Transformative Consumer Research (TCR)
Figueiredo, Bernardo; Chelekis, Jessica; … - In: Journal of macromarketing : examining the interactions … 35 (2015) 2, pp. 257-271
Persistent link: https://www.econbiz.de/10011286467
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Lafite in China : media representations of "wine culture" in new markets
Smith Maguire, Jennifer; Lim, Ming - In: Journal of macromarketing : examining the interactions … 35 (2015) 2, pp. 229-242
Persistent link: https://www.econbiz.de/10011286472
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An integrative model of consumers' reluctance to buy foreign products : do social and environmental country images play a role?
García-de-Frutos, Nieves; Ortega Egea, José Manuel - In: Journal of macromarketing : examining the interactions … 35 (2015) 2, pp. 167-186
Persistent link: https://www.econbiz.de/10011286480
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On "brand" : whether a semiotic marketing system or not
Gaski, John F. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
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Identifying consumer value co-created through social support within online health communities
Loane, Susan Stewart; Webster, Cynthia M.; … - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 353-367
Persistent link: https://www.econbiz.de/10011339729
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Roger Dickinson (1929–2012)
Peterson, Mark; Vann, Richard - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 83-86
Persistent link: https://www.econbiz.de/10009771548