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Preference stability : modeling how consumer preferences shift after receiving new product information
Oppewal, Harmen; Morrison, Mark; Wang, Paul; Waller, David - In: Choice modelling : the state-of-the-art and the …, (pp. 499-516). 2010
Persistent link: https://www.econbiz.de/10003988622
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Understanding retail experiences - the case for ethnography
Healy, Michael J.; Beverland, Michael B.; Oppewal, Harmen; … - In: International journal of market research : JMRS ; the … 49 (2007) 6, pp. 751-778
Persistent link: https://www.econbiz.de/10003597769
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The effects of in-store themed events on consumer store choice decisions
Sands, Sean; Oppewal, Harmen; Beverland, Michael - In: Journal of retailing and consumer services 16 (2009) 5, pp. 386-395
Persistent link: https://www.econbiz.de/10003875625
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In-store music and aroma influences on shopper behavior and satisfaction
Morrison, Michael; Gan, Sarah; Dubelaar, Chris; … - In: Journal of business research : JBR 64 (2011) 6, pp. 558-564
Persistent link: https://www.econbiz.de/10008988825
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The attraction effect is more pronounced for consumers who rely on intuitive reasoning
Mao, Wen; Oppewal, Harmen - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 339-351
Persistent link: https://www.econbiz.de/10009530698
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The impact of store-price signals on consumer search and store evaluation
Ho, Hillbun; Ganesan, Shankar; Oppewal, Harmen - In: Journal of retailing 87 (2011) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10009240268
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Experimental analysis of consumer channel-mix use
Oppewal, Harmen; Tojib, Dewi Rooslani; Louvieris, Panos - In: Journal of business research : JBR 66 (2013) 11, pp. 2226-2233
Persistent link: https://www.econbiz.de/10009787898
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Exploring attitudes and affiliation intentions toward consumers who engage in socially shared superstitious behaviors : a study of students in the East and the West
Wang, Di; Oppewal, Harmen; Thomas, Dominic - In: Psychology & marketing 31 (2014) 3, pp. 203-213
Persistent link: https://www.econbiz.de/10010341742
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Place attachment in commercial settings : a gift economy perspective
Debenedetti, Alain; Oppewal, Harmen; Arsel, Zeynep - In: Journal of consumer research : JCR ; an … 40 (2013/14) 5, pp. 904-923
Persistent link: https://www.econbiz.de/10010253788
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Unit pricing increases price sensitivity even when products are of identical size
Yao, Jun; Oppewal, Harmen - In: Journal of retailing 92 (2016) 1, pp. 109-121
Persistent link: https://www.econbiz.de/10011484094