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Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang; Taylor, David; Wen, Chao - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
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Putting a face with a name : avatars, relationship marketing and service failure/recovery
Taylor, David G. - In: International journal of electronic marketing and … 3 (2010) 4, pp. 363-381
Persistent link: https://www.econbiz.de/10009234911
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Exploring source effects for online sales outcoumes: the role of avatar-buyer similarity
Pentina, Iryna; Taylor, David G. - In: Journal of customer behaviour 9 (2010) 2, pp. 135-150
Persistent link: https://www.econbiz.de/10003989250
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Has e-marketing come of age? : modeling historical influences on post-adoption era Internet consumer behaviors
Taylor, David G.; Strutton, David - In: Journal of business research : JBR 63 (2010) 9/10, pp. 950-956
Persistent link: https://www.econbiz.de/10008652169
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The roles of self-discrepancy and social support in young females' decisions to undergo cosmetic procedures
Pentina, Iryna; Taylor, David G.; Voelker, Troy A. - In: Journal of consumer behaviour : an international … 8 (2009) 4, pp. 149-165
Persistent link: https://www.econbiz.de/10003875829
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Source characteristics in online shopping : do Avatar expertise, similarity, and attractiveness affect purchase outcomes?
Taylor, David G.; Pentina, Iryna - In: Online consumer behavior : theory and research in …, (pp. 35-54). 2012
Persistent link: https://www.econbiz.de/10009567834
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Predicting mobile app usage for purchasing and information-sharing
Taylor, David G.; Levin, Michael - In: International journal of retail & distribution management 42 (2014) 8, pp. 759-774
Persistent link: https://www.econbiz.de/10010391130
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Friends, fans, and followers : do ads work on social networks? ; how gender and age shape receptivity
Taylor, David G.; Lewin, Jeffrey E.; Strutton, David - In: Journal of advertising research 51 (2011) 1, pp. 258-275
Persistent link: https://www.econbiz.de/10009127053
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Does Facebook usage lead to conspicuous consumption? : the role of envy, narcissism and self-promotion
Taylor, David G.; Strutton, David - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 231-248
Persistent link: https://www.econbiz.de/10011567082