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Konsumentenverhalten
Consumer behaviour
12
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5
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ECONIS (ZBW)
12
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1
Recognise me or pay me? : how rewards for online restaurant reviews impact continuity : a cross-country investigation
Labsomboonsiri, Saranya
;
Mathews, Shane
;
Luck, Edwina
; …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383274
Saved in:
2
Online environmental citizenship : a leximancer analysis of green blogs
Ginanti, Ayu
;
Luck, Edwina
-
2011
Persistent link: https://www.econbiz.de/10010191048
Saved in:
3
Blurring of boundaries : consumer self-narratives in digital virtual leisure
Susilo, Tifani
;
Mathews, Shane
;
Luck, Edwina
;
Martin, Brett
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014531486
Saved in:
4
The role of emotional value for reading and giving eWOM in altruistic services
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Mulcahy, Rory
- In:
Journal of business research : JBR
99
(
2019
),
pp. 157-166
Persistent link: https://www.econbiz.de/10012023590
Saved in:
5
Are households ready to engage with smart home technology?
Mulcahy, Rory
;
Letheren, Kate
;
McAndrew, Ryan
;
Glavas, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1370-1400
Persistent link: https://www.econbiz.de/10012178632
Saved in:
6
Designing gamified apps for sustainable consumption : a field study
Mulcahy, Rory
;
Russell-Bennett, Rebekah
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
106
(
2020
),
pp. 377-387
Persistent link: https://www.econbiz.de/10012158382
Saved in:
7
Online support for vulnerable consumers : a safe place?
Parkinson, Joy
;
Schuster, Lisa
;
Mulcahy, Rory
; …
- In:
The journal of services marketing
31
(
2017
)
4/5
,
pp. 412-422
Persistent link: https://www.econbiz.de/10011742725
Saved in:
8
Creating loyal prosocial transformative service consumers : a proposed model with direct and indirect effects
Mulcahy, Rory
;
Russell-Bennett, Rebekah
;
Previte, Jo
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10012668402
Saved in:
9
How does serious m-game technology encourage low-income households to perform socially responsible behaviors?
Yam, Alpha
;
Russell-Bennett, Rebekah
;
Foth, Marcus
; …
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 394-409
Persistent link: https://www.econbiz.de/10011673965
Saved in:
10
Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing : an exploratory multi-stakeholder perspective
Kay, Samantha
;
Mulcahy, Rory
;
Sutherland, Karen
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 550-584
Persistent link: https://www.econbiz.de/10014321528
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