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Konsumentenverhalten
Brand management
35
Markenführung
35
Markenartikel
28
Brand
27
Consumer behaviour
22
Relationship marketing
22
Beziehungsmarketing
21
Brand image
11
Markenimage
11
USA
7
United States
7
Marketing theory
6
Marketingtheorie
6
Social Web
5
Social web
5
Emotion
4
Shareholder Value
4
Shareholder value
4
Customer integration
3
Firm value
3
Kundenintegration
3
Rhetoric
3
Rhetorik
3
Theorie
3
Theory
3
Unternehmenswert
3
Viral marketing
3
Virales Marketing
3
close relationships
3
consumer well-being
3
Advertising
2
Advertising effects
2
Autovermietung
2
Business model
2
Car leasing
2
Communication
2
Computer-assisted marketing
2
Consumer goods
2
Consumers
2
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Article
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Arbeitspapier
3
Reprint
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English
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German
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Fournier, Susan
20
Aaker, Jennifer
4
Alvarez, Claudio
4
Brasel, S. Adam
3
Brick, Danielle J.
2
Eisingerich, Andreas B
2
Fitzsimons, Gavan J.
2
Mick, David Glen
2
Park, C. Whan
2
Park, Jason Whan
2
Paulssen, Marcel
2
Alba, Joseph W.
1
Avery, Jill
1
Brasel, Adam
1
Brunel, Frederic F.
1
Chartrand, Tanya L.
1
Eckhardt, Giana M.
1
Englis, Basil G.
1
Fitzsimons, Gràinne M.
1
Lawrence, Benjamin
1
Lutz, Richard J.
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Schmitt, Bernd
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Solomon, Michael R.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Brand management ; Vol. 2
2
Consumer-brand relationships : theory and practice
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
Betriebswirtschaftliche Diskussionsbeiträge
1
Boston U. School of Management Research Paper
1
Handbook of brand relationships
1
Handbook on brand and experience management
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
The evolution of brands : from signals of quality to storehouses of trust
1
Working paper / Harvard Business School, Division of Research
1
Working paper series / Center for Responsible Business, University of California
1
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ECONIS (ZBW)
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1
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
Saved in:
2
Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
Saved in:
3
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
4
When brands resonate
Fournier, Susan
;
Solomon, Michael R.
;
Englis, Basil G.
- In:
Handbook on brand and experience management
,
(pp. 35-57)
.
2008
Persistent link: https://www.econbiz.de/10003788968
Saved in:
5
Attachment security and the strength of commercial relationships : a longitudinal study
Paulssen, Marcel
;
Fournier, Susan
-
2007
Persistent link: https://www.econbiz.de/10003530381
Saved in:
6
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
7
From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Saved in:
8
Relating badly to brands
Fournier, Susan
;
Alvarez, Claudio
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 253-264
Persistent link: https://www.econbiz.de/10009766849
Saved in:
9
When good brands do bad
Aaker, Jennifer
(
contributor
);
Fournier, Susan
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003747746
Saved in:
10
Konsumentenheterogenität im Beziehungsmarketing : ein bindungstheoretischer Ansatz
Paulssen, Marcel
;
Fournier, Susan
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 197-221)
.
2005
Persistent link: https://www.econbiz.de/10003289260
Saved in:
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