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Konsumentenverhalten
Innovation
92,670
Technischer Fortschritt
50,484
Technological change
41,070
Innovationsmanagement
37,156
Innovation management
34,220
Theorie
20,115
Theory
19,616
Brand management
17,669
Markenführung
17,255
innovation
13,158
Consumer behaviour
11,968
Brand image
11,166
Deutschland
11,084
Markenimage
11,052
USA
9,966
United States
9,450
Germany
9,361
Technologiepolitik
8,780
Technology policy
8,586
Welt
8,358
World
8,226
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6,946
Wirtschaftswachstum
6,825
Hotel industry
6,540
Industrial research
6,493
Hotellerie
6,451
Patent
6,440
Economic growth
6,074
Produktivität
6,024
SME
6,020
China
6,018
KMU
5,976
Productivity
5,883
Produktentwicklung
5,746
Markenartikel
5,744
Brand
5,738
Wissenstransfer
5,594
Unternehmenserfolg
5,566
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1,802
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1,987
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3
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284
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224
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211
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96
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94
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94
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72
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Case study
46
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31
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9
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8
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Han, Heesup
64
Phau, Ian
42
Loureiro, Sandra Maria Correia
35
Wiedmann, Klaus-Peter
28
Diamantopoulos, Adamantios
27
Melewar, T. C.
27
Huber, Frank
25
Ko, Eunju
25
Bang, Nguyen
23
Hollebeek, Linda D.
23
Sarkar, Abhigyan
23
Guzman, Francisco
21
Keller, Kevin Lane
21
Veloutsou, Cleopatra
21
Paul, Justin
20
Usman, Osly
20
Dawes, John
19
Hyun, Sunghyup Sean
18
Japutra, Arnold
18
Kim, Jinkyung Jenny
18
MacInnis, Deborah J.
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Septianto, Felix
18
Sreejesh, S.
18
Bauer, Hans H.
17
Gierl, Heribert
17
Law, Chun Hung Roberts
17
Park, Jungkun
17
Valette-Florence, Pierre
17
Ahn, Jiseon
16
Burmann, Christoph
16
Ekinci, Yuksel
16
Fetscherin, Marc
16
Gázquez-Abad, Juan Carlos
16
Mattila, Anna S.
16
Romaniuk, Jenni
16
Dwivedi, Yogesh Kumar
15
Hwang, Jinsoo
15
Khan, Imran
15
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
8
IGI Global
7
Information Resources Management Association
7
American Marketing Association
4
Verlag Dr. Kovač
4
Edward Elgar Publishing
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Chambre de commerce et d'industrie de Paris
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
Friedrich-Schiller-Universität Jena
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Helmut-Schmidt-Universität
2
INSEAD
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Bonn Graduate School of Economics
1
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Deutsche Landwirtschafts-Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Ekonomická univerzita v Bratislave
1
Erasmus Research Institute of Management
1
FAO
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
1
Fördergesellschaft Marketing (FGM) e.V.
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottlieb Duttweiler Institute
1
Harvard Graduate School of Business Administration
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Finanzdienstleistungen Zug
1
Institut für Handelsmanagement <Münster (Westf)>
1
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Journal of business research : JBR
544
Journal of retailing and consumer services
376
The journal of product & brand management
304
The journal of brand management : an international journal
297
International journal of hospitality management
283
Psychology & marketing
138
Asia Pacific journal of marketing and logistics
123
Journal of travel and tourism marketing
105
Journal of hospitality marketing & management
101
European journal of marketing : EJM
98
Journal of marketing communications
97
International journal of contemporary hospitality management
93
Journal of international consumer marketing
89
Marketing intelligence & planning
84
Journal of strategic marketing
77
Journal of marketing
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
International marketing review
70
International journal of advertising : the review of marketing communications
69
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
69
The journal of consumer marketing
69
International journal of internet marketing and advertising : IJIMA
67
Journal of fashion marketing and management
67
Marketing letters : a journal of research in marketing
67
SpringerLink / Bücher
67
International journal of consumer studies
66
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing management : MM
65
Cogent business & management
64
Journal of global marketing
64
Journal of the Academy of Marketing Science
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
61
Journal of Islamic marketing
56
Technological forecasting & social change : an international journal
56
Journal of promotion management : JPM
55
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
54
Journal of marketing research : JMR
50
Journal of international marketing
48
The IUP journal of brand management : IJBRM
48
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Source
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ECONIS (ZBW)
11,763
EconStor
12
BASE
3
USB Cologne (EcoSocSci)
2
RePEc
1
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1
The impact of product
innovation
attributes on brand equity
Nørskov, Sladjana
;
Chrysochou, Polymeros
;
Milenkova, Marina
- In:
The journal of consumer marketing
32
(
2015
)
4
,
pp. 245-254
Persistent link: https://www.econbiz.de/10011407096
Saved in:
2
Market strategy development and
innovation
to strengthen consumer-based equity : the case of Brazilian airlines
Oliveira, Denise Santos de
;
Caetano, Mauro
- In:
Journal of air transport management
75
(
2019
),
pp. 103-110
Persistent link: https://www.econbiz.de/10012112372
Saved in:
3
How
innovation
types drive consumers' brand perception : the
innovation
-brand-interplay of tech giants
Steffl, Jonas
;
Emes, Jutta
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 171-216)
.
2023
Persistent link: https://www.econbiz.de/10014276983
Saved in:
4
Investigating the effect of perceived product portfolio innovativeness on consumers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Clauß, Thomas
;
Urhahn, …
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
10
,
pp. 3451-3464
Persistent link: https://www.econbiz.de/10014387988
Saved in:
5
Customer-based brand equity in a technologically fast-paced, connected, and constrained environment
Gürhan-Canli, Zeynep
;
Hayran, Ceren
;
Sarial-Abi, Gülen
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 23-32
Persistent link: https://www.econbiz.de/10011741474
Saved in:
6
Assessing the impact of brand equity and customer experience on brand loyalty in the United Arab Emirates' hotel industry
Nuseir, Mohammed T.
- In:
International journal of business excellence : IJBEX
25
(
2021
)
4
,
pp. 459-473
Persistent link: https://www.econbiz.de/10012798424
Saved in:
7
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
Saved in:
8
Assessing equivalence of hotel brand equity measures in cross-cultural contexts
Oh, Haemoon
;
Hsu, Cathy H. C.
- In:
International journal of hospitality management
36
(
2014
),
pp. 156-166
Persistent link: https://www.econbiz.de/10010239299
Saved in:
9
Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry
Nuseir, Mohammed T.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
5
,
pp. 905-922
Persistent link: https://www.econbiz.de/10013257065
Saved in:
10
Branding the hotel industry : the effect of step-up versus step-down brand extensions
Hultman, Magnus
;
Papadopoulou, Christina
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 560-570
Persistent link: https://www.econbiz.de/10012493927
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