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The consumerist turn in higher education : policy aspirations and outcomes
Naidoo, Rajani; Shankar, Avi; Veer, Ekant - In: Journal of marketing management : MM 27 (2011) 11/12, pp. 1142-1162
Persistent link: https://www.econbiz.de/10009387533
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Consumption experiences as escape: an application of the Zaltman Metaphor Elicitation Technique
Coulter, Robin A. - In: Handbook of qualitative research methods in marketing, (pp. 400-418). 2006
Persistent link: https://www.econbiz.de/10003446395
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Consumers' threat and coping appraisals of in-restaurant dining during a pandemic : the moderating roles of conflicting information and trust-in-science and scientists
Byrd, Karen; Her, Eun Sol; Fan, Alei; Liu, Yiran; … - In: International journal of hospitality management 103 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209259
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Consumer behavior research
Zaltman, Gerald; Barabba, Vincent P.; Johnston, Wesley J.; … - 2018
Persistent link: https://www.econbiz.de/10011900008
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Contemporary research trends in international marketing : the 2000s
Kotabe, Masaaki - In: The Oxford handbook of international business, (pp. 447-501). 2009
Persistent link: https://www.econbiz.de/10003796870
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Working the limits of method : the possibilities of critical reflexive practice in marketing and consumer research
Bettany, Shona; Woodruffe-Burton, Helen - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 661-679
Persistent link: https://www.econbiz.de/10003886218
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Working the limits of method : the possibilities of critical reflexive practice in marketing and consumer research
Bettany, Shona; Woodruffe-Burton, Helen - In: Expanding disciplinary space : on the potential of …, (pp. 27-44). 2013
Persistent link: https://www.econbiz.de/10010199671
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New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N. - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
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Paths to successful academic research : a life course perspective
Moschis, George P. - In: Journal of global scholars of marketing science : … 29 (2019) 4, pp. 372-408
Persistent link: https://www.econbiz.de/10012257908
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Do university trademarks matter? : interaction between university-related apparel style and licensing status
Huang, Xiao; Kwon, Wi-suk - In: The journal of product & brand management 32 (2023) 7, pp. 1018-1031
Persistent link: https://www.econbiz.de/10014334393