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Konsumentenverhalten
Consumer behaviour
34
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3
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Journal of business research : JBR
4
International journal of retail & distribution management
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
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1
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ECONIS (ZBW)
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1
The effect of glucose consumption on customers' price fairness perception
Linzmajer, Marc
;
Hubert, Anita Mirja
;
Eberhardt, Tim
; …
- In:
Neuroeconomics
,
(pp. 7-49)
.
2014
Persistent link: https://www.econbiz.de/10010360420
Saved in:
2
Flag up! – Flagship products as important drivers of perceived brand innovativeness
Hubert, Marco
;
Florack, Arnd
;
Gattringer, Rafael
; …
- In:
Journal of business research : JBR
71
(
2017
),
pp. 154-163
Persistent link: https://www.econbiz.de/10011622539
Saved in:
3
Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco
;
Hubert, Anita Mirja
;
Sommer, Jens
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
4
,
pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
Saved in:
4
It's about the process, not the result : an fMRI approach to explore the encoding of explicit and implicit price information
Linzmajer, Marc
;
Hubert, Anita Mirja
;
Hubert, Marco
- In:
Journal of economic psychology : research in economic …
86
(
2021
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013252977
Saved in:
5
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
6
Does neuroeconomics give new impetus to economic and consumer research?
Hubert, Anita Mirja
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 812-817
Persistent link: https://www.econbiz.de/10009272601
Saved in:
7
Implizites Preiswissen von Konsumenten : wirklich genauer als ihr explizites Preiswissen?
Schneider, Helmut
;
Kenning, Peter
;
Hartleb, Vivian
; …
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
4
,
pp. 219-233
Persistent link: https://www.econbiz.de/10003907995
Saved in:
8
On the validity of price knowledge measurements via self-assessment scales : two studies in retailing
Eberhardt, Tim
;
Kenning, Peter
;
Schneider, Helmut
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
2
,
pp. 93-103
Persistent link: https://www.econbiz.de/10003876456
Saved in:
9
Consumer confusion in German food retailing : the moderating role of trust
Wobker, Inga Kristina
;
Eberhardt, Tim
;
Kenning, Peter
- In:
International journal of retail & distribution management
43
(
2015
)
8
,
pp. 752-774
Persistent link: https://www.econbiz.de/10011443501
Saved in:
10
Consumer trust in food retailers : conceptual framework and empirical evidence
Rampl, Linn Viktoria
;
Eberhardt, Tim
;
Schütte, Reinhard
; …
- In:
International journal of retail & distribution management
40
(
2012
)
4
,
pp. 254-272
Persistent link: https://www.econbiz.de/10009561598
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