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The effect of glucose consumption on customers' price fairness perception
Linzmajer, Marc; Hubert, Anita Mirja; Eberhardt, Tim; … - In: Neuroeconomics, (pp. 7-49). 2014
Persistent link: https://www.econbiz.de/10010360420
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Flag up! – Flagship products as important drivers of perceived brand innovativeness
Hubert, Marco; Florack, Arnd; Gattringer, Rafael; … - In: Journal of business research : JBR 71 (2017), pp. 154-163
Persistent link: https://www.econbiz.de/10011622539
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Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco; Hubert, Anita Mirja; Sommer, Jens; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 4, pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
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It's about the process, not the result : an fMRI approach to explore the encoding of explicit and implicit price information
Linzmajer, Marc; Hubert, Anita Mirja; Hubert, Marco - In: Journal of economic psychology : research in economic … 86 (2021), pp. 1-20
Persistent link: https://www.econbiz.de/10013252977
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Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja; Hubert, Marco; Mariani, Marcello M. - In: Psychology & marketing 41 (2024) 3, pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
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Does neuroeconomics give new impetus to economic and consumer research?
Hubert, Anita Mirja - In: Journal of economic psychology : research in economic … 31 (2010) 5, pp. 812-817
Persistent link: https://www.econbiz.de/10009272601
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Implizites Preiswissen von Konsumenten : wirklich genauer als ihr explizites Preiswissen?
Schneider, Helmut; Kenning, Peter; Hartleb, Vivian; … - In: Marketing : ZFP ; journal of research and management 31 (2009) 4, pp. 219-233
Persistent link: https://www.econbiz.de/10003907995
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On the validity of price knowledge measurements via self-assessment scales : two studies in retailing
Eberhardt, Tim; Kenning, Peter; Schneider, Helmut - In: Journal of targeting, measurement and analysis for marketing 17 (2009) 2, pp. 93-103
Persistent link: https://www.econbiz.de/10003876456
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Consumer confusion in German food retailing : the moderating role of trust
Wobker, Inga Kristina; Eberhardt, Tim; Kenning, Peter - In: International journal of retail & distribution management 43 (2015) 8, pp. 752-774
Persistent link: https://www.econbiz.de/10011443501
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Consumer trust in food retailers : conceptual framework and empirical evidence
Rampl, Linn Viktoria; Eberhardt, Tim; Schütte, Reinhard; … - In: International journal of retail & distribution management 40 (2012) 4, pp. 254-272
Persistent link: https://www.econbiz.de/10009561598