Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Fexit : the effect of politica...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Social Web
20,560
Social web
20,529
Online-Marketing
13,119
Internet marketing
13,004
Consumer behaviour
8,180
Viral marketing
4,870
Virales Marketing
4,850
Electronic Commerce
3,349
E-commerce
3,147
Relationship marketing
3,023
Beziehungsmarketing
3,022
Online-Handel
2,884
Online retailing
2,880
Social media
2,601
Soziales Netzwerk
2,569
Brand management
2,516
Markenführung
2,506
Internet
2,384
Social network
2,382
Werbewirkung
2,312
Advertising effects
2,302
social media
2,180
Advertising
1,966
Werbung
1,952
Digitalisierung
1,751
Web 2.0 technologies
1,743
Web 2.0-Technologien
1,743
Digitization
1,672
Marketingmanagement
1,543
Markenimage
1,534
Brand image
1,528
Marketing management
1,528
Deutschland
1,246
Germany
1,200
USA
1,161
United States
1,149
Website
1,117
Customer satisfaction
1,091
Kundenzufriedenheit
1,084
more ...
less ...
Online availability
All
Undetermined
4,626
Free
1,409
Type of publication
All
Article
6,886
Book / Working Paper
1,264
Type of publication (narrower categories)
All
Article in journal
6,469
Aufsatz in Zeitschrift
6,469
Aufsatz im Buch
411
Book section
411
Graue Literatur
212
Non-commercial literature
212
Working Paper
160
Arbeitspapier
159
Hochschulschrift
109
Conference paper
69
Konferenzbeitrag
69
Collection of articles of several authors
63
Sammelwerk
63
Aufsatzsammlung
60
Thesis
52
Konferenzschrift
38
Case study
15
Fallstudie
15
Collection of articles written by one author
13
Sammlung
13
Conference proceedings
9
Guidebook
7
Ratgeber
7
Lehrbuch
6
Amtsdruckschrift
4
Government document
4
Handbook
3
Handbuch
3
Textbook
3
Festschrift
2
Reprint
2
Aufgabensammlung
1
Bibliografie
1
Glossar enthalten
1
Glossary included
1
Interview
1
Mikroform
1
Statistics
1
Statistik
1
more ...
less ...
Language
All
English
7,978
German
173
Polish
2
Czech
1
French
1
Swedish
1
Author
All
Filieri, Raffaele
26
Dwivedi, Yogesh Kumar
23
Loureiro, Sandra Maria Correia
20
Usman, Osly
19
Ghose, Anindya
17
Flavián Blanco, Carlos
16
Hollebeek, Linda D.
16
Law, Chun Hung Roberts
15
Martínez-López, Francisco J.
15
Ko, Eunju
14
Rita, Paulo
14
Akram, Umair
13
Casaló, Luis V.
13
Stephen, Andrew T.
13
Gázquez-Abad, Juan Carlos
12
Sreejesh, S.
12
Balaji, M. S.
11
Bilgihan, Anil
11
Dens, Nathalie
11
Mattila, Anna S.
11
Pauwels, Koen
11
Pavlou, Paul A.
11
Pelsmacker, Patrick de
11
Reijmersdal, Eva A. van
11
Ruyter, Ko de
11
Seo, Yuri
11
Wu, Luorong
11
Berger, Jonah
10
Bigné Alcañiz, J. Enrique
10
Conduit, Jodie
10
Dennis, Charles
10
Hennig-Thurau, Thorsten
10
Jayawardhena, Chanaka
10
Mayzlin, Dina
10
Ozuem, Wilson
10
Rana, Nripendra P.
10
Ranfagni, Silvia
10
Septianto, Felix
10
Urban, Glen L.
10
Veloutsou, Cleopatra
10
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
15
American Marketing Association
11
Deutscher Dialogmarketing Verband
9
National Bureau of Economic Research
9
IGI Global
5
Information Resources Management Association
5
Universität Mannheim
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
OECD
3
Technische Universität Braunschweig
3
RWTH Aachen
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Dresden
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Books on Demand GmbH <Norderstedt>
1
Campus Verlag
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
more ...
less ...
Published in...
All
Journal of business research : JBR
345
Journal of retailing and consumer services
288
International journal of internet marketing and advertising : IJIMA
155
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
111
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
100
Journal of marketing communications
97
International journal of hospitality management
93
International journal of advertising : the review of marketing communications
91
International journal of electronic marketing and retailing : IJEMR
76
Psychology & marketing
75
Journal of internet commerce
74
The journal of product & brand management
73
Journal of promotion management : innovations in planning and applied research
72
Technological forecasting & social change : an international journal
71
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
67
Cogent business & management
65
International journal of consumer studies
58
Electronic commerce research
56
Tourism management : research, policies, practice
55
Journal of electronic commerce research : JECR
54
The journal of brand management : an international journal
54
Information systems research : ISR
53
Asia Pacific journal of marketing and logistics
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Journal of travel and tourism marketing
50
International journal of contemporary hospitality management
49
Journal of marketing
49
International journal of technology marketing : IJTMkt
48
Journal of hospitality marketing & management
48
Management science : journal of the Institute for Operations Research and the Management Sciences
48
Journal of management information systems : JMIS
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of advertising research
41
Journal of marketing management : MM
41
Young consumers : insight and ideas for responsible marketers
41
International journal of advertising : the quarterly review of marketing communications
40
International journal of business information systems : IJBIS
39
Journal of the Academy of Marketing Science
39
more ...
less ...
Source
All
ECONIS (ZBW)
8,146
OLC EcoSci
2
EconStor
1
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
8,150
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine
;
Eijkeren, Anouk van
- In:
International journal of business environment : IJBE
8
(
2016
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
Saved in:
2
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
3
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
4
Why we watch others' responses to online advertising - investigating users' motivations for viewing user-generated content in the context of online advertising
Knoll, Johannes
;
Proksch, Ramona
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 400-412
Persistent link: https://www.econbiz.de/10011743990
Saved in:
5
Social media communication and consumer decision making : an empirical perspective
Sangwan, Sumit
;
Sharma, Supran Kumar
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10014309987
Saved in:
6
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
7
Perception of Indian consumers towards social media advertisements in
Facebook
, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
8
Does social media influence consumer buying behavior? : an investigation of recommendations and purchases
Forbes, Lukas P.
;
Vespoli, Eve M.
- In:
Journal of business & economics research
11
(
2013
)
2
,
pp. 107-111
Persistent link: https://www.econbiz.de/10009727185
Saved in:
9
Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials
Duh, Helen Inseng
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 453-476
Persistent link: https://www.econbiz.de/10012670700
Saved in:
10
Interactivity, engagement, trust, purchase intention and word-of-mouth : a moderated mediation study
Liao, Shu-Hsien
;
Chung, Yu-Chun
;
Chang, Wen-Jung
- In:
International journal of services technology and management
25
(
2019
)
2
,
pp. 116-137
Persistent link: https://www.econbiz.de/10012101573
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
