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Banerjee, Saikat
8
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ECONIS (ZBW)
8
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1
Impact of food brand controversy on consumers' attitude toward brand and company
Banerjee, Saikat
- In:
Journal of food products marketing
24
(
2018
)
4
,
pp. 413-440
Persistent link: https://www.econbiz.de/10011880372
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2
Influence of consumer personality, brand personality, and corporate personality on brand preference : an empirical investigation of interaction effect
Banerjee, Saikat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 198-216
Persistent link: https://www.econbiz.de/10011562884
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3
Identification and measurement of brand identity and image gap : a quantitative approach
Roy, Dilip
;
Banerjee, Saikat
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 207-219
Persistent link: https://www.econbiz.de/10010393861
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4
Factors shaping attitude of voters about celebrity politicians : direct and indirect effects
Banerjee, Saikat
;
Chaudhuri, Bibek Ray
- In:
Journal of business research : JBR
109
(
2020
),
pp. 210-220
Persistent link: https://www.econbiz.de/10012238051
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5
Factors responsible behind political brand preference : an empirical study on Indian voters
Banerjee, Saikat
;
Chaudhuri, Bibek Ray
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 559-582
Persistent link: https://www.econbiz.de/10011571128
Saved in:
6
Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 134-150
Persistent link: https://www.econbiz.de/10011979338
Saved in:
7
The role of retailers during brand scandals : insights from a case study
Kapoor, Sunaina
;
Banerjee, Saikat
;
Signori, Paola
- In:
International journal of retail and distribution management
50
(
2022
)
2
,
pp. 276-298
Persistent link: https://www.econbiz.de/10013397960
Saved in:
8
Brand love and party preference of young political consumers (voters)
Banerjee, Saikat
;
Chaudhuri, Bibek Ray
- In:
International review on public and non-profit marketing
19
(
2022
)
3
,
pp. 475-503
Persistent link: https://www.econbiz.de/10013435728
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