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Mondéjar-Jiménez, Juan-Antonio
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Ruiz-Molina, Maria Eugenia
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2
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
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2
Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Decision support systems : DSS ; the international journal
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ECONIS (ZBW)
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Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
2
Analysis of hotel Internet booking users
Andrés Martínez, Maria Encarnación
; …
- In:
International business and economics research journal
13
(
2014
)
7
,
pp. 1571-1576
Persistent link: https://www.econbiz.de/10011430419
Saved in:
3
A model to evaluate the effects of price fairness perception in online hotel booking
Andrés-Martínez, María-Encarnasción
;
Gómez-Borja, …
- In:
Electronic commerce research
14
(
2014
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10010404450
Saved in:
4
Retail customer segmentation based on relational benefits
Gil Saura, Irene
;
Ruiz-Molina, Maria Eugenia
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10003891267
Saved in:
5
Retail pricing decisions and product category competitive structure
González-Benito, Óscar
;
Martínez-Ruiz, María Pilar
; …
- In:
Decision support systems : DSS ; the international journal
49
(
2010
)
1
,
pp. 110-119
Persistent link: https://www.econbiz.de/10003953524
Saved in:
6
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
7
Consumer receptiveness to international retail expansion : a cross-cultural study of perceptions of social and economic influence of foreign retailers
Eckman, Molly
;
Sakarya, Sema
;
Hyllegard, Karen
;
Gomez …
- In:
The international review of retail, distribution and …
25
(
2015
)
3
,
pp. 260-275
Persistent link: https://www.econbiz.de/10011376916
Saved in:
8
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
9
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
10
Explaining Mobile Commerce Usage Intention Based on Technology Acceptance Models in a Developing Market Context
Chimborazo, Luis Edwin
;
Frasquet Deltoro, Marta
;
Mollá …
- In:
Market : review for marketing theory and practice
33
(
2021
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10012653342
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