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Konsumentenverhalten
China
46
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40
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Liu, Yan
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Journal of marketing
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3
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
Tourism management : research, policies, practice
2
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1
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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ECONIS (ZBW)
22
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1
Serving you depletes me? : a leader-centric examination of servant leadership behaviors
Liao, Chenwei
;
Lee, Hun Whee
;
Johnson, Russell E.
;
Lin, …
- In:
Journal of management
47
(
2021
)
5
,
pp. 1185-1218
Persistent link: https://www.econbiz.de/10012522592
Saved in:
2
The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
3
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
4
The effectiveness of membership-based free shipping : an empirical investigation of consumers' purchase behaviors and revenue contribution
Guo, Fangfei
;
Liu, Yan
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 869-888
Persistent link: https://www.econbiz.de/10014432720
Saved in:
5
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
6
Perceived competence overrides gender bias : gender roles, affective trust and leader effectiveness
Hu, Lingyan
;
Jiang, Ning
;
Huang, He
;
Liu, Yan
- In:
Leadership & organization development journal
43
(
2022
)
5
,
pp. 719-733
Persistent link: https://www.econbiz.de/10013355440
Saved in:
7
An empirical analysis of scarcity strategies in the automobile industry
Balachander, Subramanian
;
Liu, Yan
;
Stock, Axel
- In:
Management science : journal of the Institute for …
55
(
2009
)
10
,
pp. 1623-1637
Persistent link: https://www.econbiz.de/10003908966
Saved in:
8
Optimal dynamic pricing with patient customers
Liu, Yan
;
Cooper, William L.
- In:
Operations research
63
(
2015
)
6
,
pp. 1307-1319
Persistent link: https://www.econbiz.de/10011422521
Saved in:
9
How long has it been since the last deal? : consumer promotion timing expectations and promotional response
Liu, Yan
;
Balachander, Subramanian
- In:
Quantitative marketing and economics : QME
12
(
2014
)
1
,
pp. 85-126
Persistent link: https://www.econbiz.de/10010259961
Saved in:
10
Dynamic pricing with money-back guarantees
Liu, Yan
;
Chen, Ningyuan
- In:
Production and operations management : the flagship …
31
(
2022
)
3
,
pp. 941-962
Persistent link: https://www.econbiz.de/10013164027
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