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Konsumentenverhalten
Consumer behaviour
83,564
Theorie
9,321
Relationship marketing
9,160
Theory
9,156
Beziehungsmarketing
9,132
Brand management
7,641
Markenführung
7,601
Brand image
6,766
Markenimage
6,726
Customer satisfaction
5,732
Online-Handel
5,684
Online retailing
5,673
Kundenzufriedenheit
5,575
Social Web
4,827
Social web
4,825
USA
4,813
Online-Marketing
4,598
Internet marketing
4,584
United States
4,569
Service quality
4,427
Dienstleistungsqualität
4,383
Einzelhandel
4,373
Brand
4,365
Markenartikel
4,359
Retail trade
4,323
Deutschland
4,071
Germany
3,774
Werbewirkung
3,731
Advertising effects
3,690
Electronic Commerce
3,654
Verbraucherverhalten
3,589
E-commerce
3,546
Experiment
3,417
Emotion
3,273
Advertising
3,154
Werbung
3,081
Privater Konsum
2,918
Private consumption
2,914
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2,878
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18,907
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24,924
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143
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50,861
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6,454
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4,975
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2,369
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1,710
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1,047
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Aufsatzsammlung
636
Conference paper
548
Konferenzbeitrag
548
Bibliografie enthalten
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296
Sammlung
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194
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Han, Heesup
120
Belk, Russell W.
112
Mattila, Anna S.
101
Grunert, Klaus G.
93
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
79
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
71
Khare, Arpita
69
Nayga, Rodolfo M.
69
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Stavins, Joanna
67
Foxall, Gordon R.
64
Wansink, Brian
63
Paul, Justin
61
Jang, Soocheong
58
Janssen, Maarten C. W.
56
Ko, Eunju
55
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Cherchye, Laurens
52
Kim, Jungkeun
52
Walsh, Gianfranco
52
Hollebeek, Linda D.
51
Krishna, Aradhna
51
Rock, Bram de
51
Thøgersen, John
51
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National Bureau of Economic Research
521
Springer Fachmedien Wiesbaden
86
OECD
52
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Edward Elgar Publishing
20
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Information Resources Management Association
19
Institut für Demoskopie Allensbach
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Nordic Council of Ministers
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Friedrich-Schiller-Universität Jena
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INSEAD
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Universität Mannheim
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RWTH Aachen
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Österreichisches Institut für Wirtschaftsforschung
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Christian-Albrechts-Universität zu Kiel
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Nomos Verlagsgesellschaft
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
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Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Axel-Springer-Verlag
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Centro studi investimenti sociali
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European University Institute / Department of Economics
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Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
7
Erasmus Research Institute of Management
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Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
Trinity College Dublin / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
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Journal of business research : JBR
1,980
Journal of retailing and consumer services
1,929
International journal of hospitality management
787
International journal of consumer studies
761
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
520
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
381
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
334
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Tourism management : research, policies, practice
318
Journal of marketing management : MM
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing communications
302
Cogent business & management
297
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
SpringerLink / Bücher
281
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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ECONIS (ZBW)
80,454
EconStor
571
OLC EcoSci
43
RePEc
20
USB Cologne (EcoSocSci)
19
BASE
3
ArchiDok
3
USB Cologne (business full texts)
1
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81,114
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1
Visual merchandising displays' effect on consumers : a valuable asset or an unnecessary burden for apparel retailers
Hefer, Yolandé
;
Cant, Michael C.
- In:
International business and economics research journal
12
(
2013
)
10
,
pp. 1217-1223
Persistent link: https://www.econbiz.de/10010200671
Saved in:
2
Determinants of shoppers' checkout behaviour at supermarkets
Miranda, Mario J.
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
4
,
pp. 312-321
Persistent link: https://www.econbiz.de/10003798090
Saved in:
3
Chinese consumers' perception of hypermarket store image
Chang, En-chi
;
Luan, Bo
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
4
,
pp. 512-527
Persistent link: https://www.econbiz.de/10008738304
Saved in:
4
How US consumers view in-store promotions
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 51-54
Persistent link: https://www.econbiz.de/10008806346
Saved in:
5
Visual influence on in-store buying decisions : an eye-track experiment on the visual influence of packaging design
Clement, Jesper
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 917-928
Persistent link: https://www.econbiz.de/10003603956
Saved in:
6
It is all in the mix : the interactive effect of music tempo and mode on in-store sales
Knoferle, Klemens M.
;
Spangenberg, Eric R.
;
Herrmann, …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 325-337
Persistent link: https://www.econbiz.de/10009530700
Saved in:
7
Nonverbal stimuli in a virtual aisle : does the shelf you choose matter?
Porcheddu, Daniele
;
Usai, Antonio
;
Venturi, Alberto
- In:
The international review of retail, distribution and …
21
(
2011
)
3
,
pp. 215-231
Persistent link: https://www.econbiz.de/10009260852
Saved in:
8
The effect of advertising and in-store promotions on the demand for chocolate
Patalinghug, Jason C.
- In:
International journal of economics and finance
7
(
2015
)
10
,
pp. 56-65
Persistent link: https://www.econbiz.de/10011376064
Saved in:
9
Competing for attention with in-store promotions
Phillips, Megan
;
Parsons, Andrew G.
;
Wilkinson, Helene J.
; …
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 141-146
Persistent link: https://www.econbiz.de/10011348311
Saved in:
10
Effects of consumer psychographics and store characteristics in influencing shopping value and store switching
Shukla, Paurav
;
Babin, Barry J.
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
3
,
pp. 194-203
Persistent link: https://www.econbiz.de/10009766225
Saved in:
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