//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Das Ende der Online-Werbung, w...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Online-Marketing
13,142
Internet marketing
12,722
Social Web
5,852
Social web
5,845
Consumer behaviour
4,506
Werbewirkung
2,215
Advertising effects
2,201
Electronic Commerce
2,084
Online-Handel
2,017
Online retailing
2,014
E-commerce
1,964
Werbung
1,890
Advertising
1,870
Viral marketing
1,745
Virales Marketing
1,745
Markenführung
1,631
Brand management
1,622
Beziehungsmarketing
1,587
Relationship marketing
1,578
Marketingmanagement
1,208
Marketing management
1,193
Internet
1,190
Markenimage
928
Brand image
918
Website
861
Social media
859
social media
834
Suchmaschine
707
Search engine
698
Marketing
659
Soziales Netzwerk
581
Deutschland
538
USA
511
United States
506
Digitalisierung
500
Germany
500
Social network
492
Digitization
468
Brand
461
more ...
less ...
Online availability
All
Undetermined
2,641
Free
751
Type of publication
All
Article
3,846
Book / Working Paper
665
Type of publication (narrower categories)
All
Article in journal
3,644
Aufsatz in Zeitschrift
3,644
Aufsatz im Buch
200
Book section
200
Graue Literatur
100
Non-commercial literature
100
Working Paper
78
Arbeitspapier
77
Hochschulschrift
48
Conference paper
43
Konferenzbeitrag
43
Aufsatzsammlung
40
Collection of articles of several authors
36
Sammelwerk
36
Konferenzschrift
28
Thesis
17
Conference proceedings
7
Collection of articles written by one author
6
Sammlung
6
Case study
5
Fallstudie
5
Lehrbuch
5
Textbook
5
Amtsdruckschrift
4
Government document
4
Guidebook
4
Ratgeber
4
Handbook
3
Handbuch
3
Aufgabensammlung
1
Bibliografie
1
Festschrift
1
Glossar enthalten
1
Glossary included
1
Interview
1
Mikroform
1
Umfrage
1
more ...
less ...
Language
All
English
4,428
German
83
Polish
2
Czech
1
Author
All
Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Ghose, Anindya
13
Law, Chun Hung Roberts
12
Ko, Eunju
11
Hollebeek, Linda D.
10
Pauwels, Koen
10
Reijmersdal, Eva A. van
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Jerath, Kinshuk
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Pelsmacker, Patrick de
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Boerman, Sophie C.
7
Braun, Michael
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Labrecque, Lauren I.
7
Lambrecht, Anja
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Phua, Joe
7
Rahman, Zillur
7
Schivinski, Bruno
7
Vashisht, Devika
7
more ...
less ...
Institution
All
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
7
Information Resources Management Association
5
National Bureau of Economic Research
5
Technische Universität Braunschweig
3
Universität Mannheim
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
OECD
2
RWTH Aachen
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eric Cuvillier <Firma>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Media Economics Institut / Köln
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer International Publishing
1
Taylor and Francis.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
191
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
128
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
77
International journal of advertising : the review of marketing communications
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
International journal of electronic marketing and retailing : IJEMR
55
Journal of promotion management : innovations in planning and applied research
55
International journal of hospitality management
52
Journal of internet commerce
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
37
Marketing intelligence & planning
37
The journal of brand management : an international journal
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of advertising research
31
Journal of marketing
31
Information systems research : ISR
30
International journal of technology marketing : IJTMkt
30
Journal of promotion management : JPM
30
Journal of management information systems : JMIS
29
Tourism management : research, policies, practice
28
Young consumers : insight and ideas for responsible marketers
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
Journal of electronic commerce research : JECR
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Psychology & marketing
26
Technological forecasting & social change : an international journal
26
Journal of marketing research : JMR
24
International journal of business information systems : IJBIS
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
more ...
less ...
Source
All
ECONIS (ZBW)
4,509
EconStor
1
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
4,511
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Welche Emotionen beeinflussen Konsumenten bei der Weiterleitung viraler Videospots?
Binggeser, Ellen
;
Hammon, Larissa
;
Hampel, Stefan
; …
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 71-86)
.
2011
Persistent link: https://www.econbiz.de/10009010232
Saved in:
2
Analyzing consumer online behavior using user-level and aggregated advertising data
Nottorf, Florian
-
2013
Persistent link: https://www.econbiz.de/10010236326
Saved in:
3
Audience members' goals of media use and processing of advertisements
Juntunen, Arja
-
2001
Persistent link: https://www.econbiz.de/10001565737
Saved in:
4
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
5
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
6
Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
Saved in:
7
Could Ralph Nader's entrance and exit have helped Al Gore? : the impact of decoy dynamics on consumer choice
Hedgcock, William
;
Rao, Akshay R.
;
Chen, Haipeng
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 330-343
Persistent link: https://www.econbiz.de/10003860652
Saved in:
8
Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa
;
Drakatos, Nikolaos
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
Saved in:
9
The effect of the integration of different acoustic and visual stimuli depending on target groups involvement
Esch, Franz-Rudolf
;
Roth, Simone
;
Strödter, Kristina
- In:
International advertising and communication : current …
,
(pp. 69-88)
.
2006
Persistent link: https://www.econbiz.de/10003378104
Saved in:
10
The ARF 360 model : update to a human-centric approach
Romaniuk, Jenni
;
Gugel, Craig
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 334-343
Persistent link: https://www.econbiz.de/10008697027
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->