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Konsumentenverhalten
Brand management
17,670
Markenführung
17,256
Brand image
11,167
Markenimage
11,053
Consumer behaviour
9,534
Markenartikel
5,662
Brand
5,657
Relationship marketing
2,997
Beziehungsmarketing
2,991
Markenpolitik
2,210
Social Web
2,036
Social web
2,033
Deutschland
1,975
Cultural heritage
1,866
Germany
1,840
Online-Marketing
1,820
Kulturgüter
1,808
Internet marketing
1,794
Marketingmanagement
1,588
Marketing management
1,579
Werbewirkung
1,486
Advertising effects
1,472
Standortpolitik
1,196
Theorie
1,136
Theory
1,135
Tourismusmarketing
1,111
Tourism marketing
1,109
Marketing
1,090
Tourism
1,065
Luxury goods
1,056
Luxusgüter
1,054
Tourismus
1,019
Herkunftsbezeichnung
1,006
Designation of origin
1,005
Corporate reputation
985
Firmenimage
981
Customer satisfaction
975
Kundenzufriedenheit
956
USA
918
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Online availability
All
Undetermined
4,864
Free
1,419
Type of publication
All
Article
7,954
Book / Working Paper
1,472
Journal
3
Type of publication (narrower categories)
All
Article in journal
7,452
Aufsatz in Zeitschrift
7,452
Aufsatz im Buch
490
Book section
490
Hochschulschrift
202
Graue Literatur
180
Non-commercial literature
180
Thesis
156
Working Paper
127
Arbeitspapier
126
Conference paper
76
Konferenzbeitrag
76
Reprint
65
Collection of articles of several authors
56
Sammelwerk
56
Aufsatzsammlung
45
Case study
32
Fallstudie
32
Konferenzschrift
22
Collection of articles written by one author
9
Conference proceedings
9
Sammlung
9
Bibliografie enthalten
7
Bibliography included
7
Handbook
6
Handbuch
6
Ratgeber
5
Festschrift
4
Guidebook
4
Lehrbuch
4
Systematic review
3
Übersichtsarbeit
3
Fallstudiensammlung
2
Glossar enthalten
2
Glossary included
2
Interview
2
Market information
2
Marktinformation
2
Textbook
2
Umfrage
2
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English
9,013
German
408
French
7
Italian
3
Polish
3
Russian
2
Author
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Phau, Ian
39
Loureiro, Sandra Maria Correia
34
Han, Heesup
28
Diamantopoulos, Adamantios
27
Melewar, T. C.
26
Ko, Eunju
25
Sarkar, Abhigyan
23
Wiedmann, Klaus-Peter
23
Bang, Nguyen
22
Hollebeek, Linda D.
22
Guzman, Francisco
21
Huber, Frank
21
Keller, Kevin Lane
21
Veloutsou, Cleopatra
21
Usman, Osly
20
Dawes, John
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Burmann, Christoph
16
Fetscherin, Marc
16
Gázquez-Abad, Juan Carlos
16
Paul, Justin
16
Romaniuk, Jenni
16
Septianto, Felix
16
Sreejesh, S.
16
Valette-Florence, Pierre
16
Bauer, Hans H.
15
Khan, Imran
15
Kunkel, Thilo
15
Pelsmacker, Patrick de
15
Ahn, Jiseon
14
Ekinci, Yuksel
14
Gierl, Heribert
14
Khamitov, Mansur
14
Martínez-López, Francisco J.
14
Shimul, Anwar Sadat
14
Zarantonello, Lia
14
Batra, Rajeev
13
Christodoulides, George
13
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Springer Fachmedien Wiesbaden
12
Information Resources Management Association
6
American Marketing Association
3
IGI Global
3
Verlag Dr. Kovač
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Erasmus Research Institute of Management
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Frankreich / Département de la politique des publics
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
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Published in...
All
Journal of business research : JBR
493
Journal of retailing and consumer services
322
The journal of product & brand management
301
The journal of brand management : an international journal
297
Psychology & marketing
126
Asia Pacific journal of marketing and logistics
111
European journal of marketing : EJM
96
Journal of marketing communications
94
International journal of hospitality management
90
Journal of international consumer marketing
80
Marketing intelligence & planning
77
Journal of strategic marketing
71
International marketing review
69
International journal of advertising : the review of marketing communications
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
The journal of consumer marketing
66
Journal of promotion management : innovations in planning and applied research
65
International journal of internet marketing and advertising : IJIMA
64
Journal of fashion marketing and management
63
Journal of global marketing
62
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
62
Journal of marketing
61
Journal of the Academy of Marketing Science
60
Cogent business & management
58
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
Journal of promotion management : JPM
55
SpringerLink / Bücher
55
International journal of consumer studies
54
Journal of travel and tourism marketing
54
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
51
Journal of Islamic marketing
48
The IUP journal of brand management : IJBRM
48
International journal of advertising : the quarterly review of marketing communications
45
Journal of international marketing
45
Journal of marketing research : JMR
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Qualitative market research : an international journal
42
International journal of retail & distribution management
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
41
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Source
All
ECONIS (ZBW)
9,425
BASE
3
EconStor
1
Showing
1
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10
of
9,429
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date (newest first)
date (oldest first)
1
A typology of organisational stakeholder engagement with place brand identity
Helmi, Jessica
;
Bridson, Kerrie
;
Casidy, Riza
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 620-638
Persistent link: https://www.econbiz.de/10012313927
Saved in:
2
The role of brand architecture and brand
heritage
for family-owned wineries : the case of Crete, Greece
Kladou, Stella
;
Psimouli, Maria
;
Kapareliotis, Ilias
- In:
International journal of entrepreneurship and small …
41
(
2020
)
3
,
pp. 309-330
Persistent link: https://www.econbiz.de/10012509829
Saved in:
3
Exploring place image from visitors' expected and lived experiences : a discrete choice approach
Capitello, Roberta
;
Agnoli, Lara
;
Charters, Steve
; …
- In:
Journal of customer behaviour
16
(
2017
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10011757504
Saved in:
4
National brand of Ukraine : monograph
Mazaraki, Anatoliy
;
Melnychenko, Svitlana
;
Melnyk, Tetiana
-
2018
Persistent link: https://www.econbiz.de/10012249301
Saved in:
5
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
6
Effects of advertising-evoked vicarious nostalgia on brand
heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
7
The allure of brand
heritage
: the Chinese acquisition of an Italian luxury pen maker
Vecchi, Alessandra
- In:
Journal of international business and economics : JIBE
14
(
2014
)
1
,
pp. 97-108
Persistent link: https://www.econbiz.de/10010407329
Saved in:
8
Cognitive outcomes of brand
heritage
: a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
9
When the arts inspire businesses : museums as a
heritage
redefinition tool of brands
Chaney, Damien
;
Pulh, Mathilde
;
Mencarelli, Rémi
- In:
Journal of business research : JBR
85
(
2018
),
pp. 452-458
Persistent link: https://www.econbiz.de/10011815613
Saved in:
10
A study on China's time-honored catering brands : achieving new inheritance of traditional brands
Zhang, Shu-Ning
;
Li, Yong-Quan
;
Liu, Chih-Hsing
;
Ruan, …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012431131
Saved in:
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