Narrow search
Showing 1 - 10 of 1,900
Cover Image
The Cost Effectiveness of Direct to Consumer Advertising for Prescription Drugs
Rubin, Paul H.; Atherly, Adam - 2014
In this paper we use published information to provide analyze the economic value of Direct to Consumer (DTC) advertising. We use information on: the effect of DTC in generating patient visits; the effect of patient visits and mentions of a drug in generating prescriptions; and the effect of...
Persistent link: https://www.econbiz.de/10014047829
Cover Image
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua; Teichman, Chaim - In: Health marketing quarterly 31 (2014) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Cover Image
How do restrictions on advertising affect consumer search?
Chiou, Lesley; Tucker, Catherine - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Cover Image
Clouded motives and pharmacological calvinism : how recreational use of a drug affects moral judgments of its medical use
Wilson, Anne V. - In: Journal of public policy & marketing 41 (2022) 4, pp. 304-318
Persistent link: https://www.econbiz.de/10013384448
Cover Image
Consumer attitudes toward pharmaceutical direct-to-consumer advertising : an empirical study and the role of income
Joseph, Mathew; Spake, Deborah F.; Finney, Zachary - In: International journal of pharmaceutical and healthcare … 2 (2008) 2, pp. 117-133
Persistent link: https://www.econbiz.de/10003929457
Cover Image
Marketing von Lifestyle Medizin
Kunze, Cornelia - 2007
Persistent link: https://www.econbiz.de/10003556426
Cover Image
Vaccine marketing
Angelmar, Reinhard; Morgon, Pierre A. - 2012
Persistent link: https://www.econbiz.de/10009572811
Cover Image
Understanding of consumer's awareness about brands in pharmaceutical industry : an empirical study
Srivastava, RK; Kumar, Sanjiwani Jayant - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 99-107
Persistent link: https://www.econbiz.de/10010517755
Cover Image
The prescribing physician’s influence on consumer choice between medically equivalent pharmaceuticals
Granlund, David; Rudholm, Niklas - In: Review of industrial organization : RIO 41 (2012) 3, pp. 207-222
Persistent link: https://www.econbiz.de/10009688210
Cover Image
Do perceptions of direct-to-consumer pharmaceutical advertising vary based on urban versus rural living?
Spake, Deborah F.; Joseph, Mathew; Megehee, Carol M. - In: Health marketing quarterly 31 (2014) 1, pp. 31-45
Persistent link: https://www.econbiz.de/10010362780