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Neuroökonomie : Grundverständnis, Methoden und betriebswirtschaftliche Anwendungsfelder
Schilke, Oliver; Reimann, Martin - In: Journal für Betriebswirtschaft : management review … 57 (2007) 3/4, pp. 247-262
Persistent link: https://www.econbiz.de/10003598230
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Functional magnetic resonance imaging in consumer research : a review and application
Reimann, Martin; Schilke, Oliver; Weber, Bernd; … - In: Psychology & marketing 28 (2011) 6, pp. 608-637
Persistent link: https://www.econbiz.de/10009130502
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Kulturell bedingtes Investorenverhalten: Ausgewählte Probleme des Kommunikations- und Informationsprozesses der Investor relations
Enke, Margit; Reimann, Martin - 2003
Global agierende Publikumsgesellschaften werden zunehmend mit dem spezifischen Verhalten einer kulturell diversen Investorenöffentlichkeit konfrontiert. Vor diesem Hintergrund werden in vorliegender Publikation entsprechende Hypothesen in Bezug auf ausgewählte kulturell bedingte Probleme an...
Persistent link: https://www.econbiz.de/10010305683
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Self-expansion motivation and inclusion of brands in self
Reimann, Martin; Aron, Arthur - In: Handbook of brand relationships, (pp. 65-81). 2009
Persistent link: https://www.econbiz.de/10003915572
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How we relate to brands : psychological and neurophysiological insights into consumer-brand relationships
Reimann, Martin; Castaño, Raquel; Zaichkowsky, Judith Lynne - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 128-142
Persistent link: https://www.econbiz.de/10009548885
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Metaphors and creativity : direct, moderating, and mediating effects
Marin, Alex; Reimann, Martin; Castaño, Raquel - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 290-297
Persistent link: https://www.econbiz.de/10010366225
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Nonconscious processes in consumer behavior : a review of prior literature and implications for marketing
Martinez, Israel; Castaño, Raquel; Quintanilla, Claudia; … - In: Cracking the code : leveraging consumer psychology to …, (pp. 257-277). 2012
Persistent link: https://www.econbiz.de/10009349519
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Brand-aid
Reimann, Martin; Rios, Sandra; Castaño, Raquel - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
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Commentaries on "Reconsidering the path for neural and physiological methods in consumer psychology"
Hutchinson, J. W.; Reimann, Martin; Knutson, Brian; … - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 1, pp. 214-221
Persistent link: https://www.econbiz.de/10014470799
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The scarcity of beauty : how and why product aesthetics mobilize consumer acquisition effort
Wu, Freeman; Reimann, Martin; Pol, Gratiana; Park, C. Whan - In: Journal of the Academy of Marketing Science 51 (2023) 6, pp. 1245-1265
Persistent link: https://www.econbiz.de/10014446655