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How culture matters in children's purchase influence: a multi-level investigation

Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Richard, … - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 113-126

Persistent link: https://www.econbiz.de/10003485158

Parental style and consumer socialization among adolescents : a cross-cultural investigation

Yang, Zhiyong; Kim, Chankon; Laroche, Michel; Lee, Hanjoon - In: Journal of business research : JBR 67 (2014) 3, pp. 228-236

Persistent link: https://www.econbiz.de/10010245289

The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers : a multi-country investigation

Bartikowski, Boris; Laroche, Michel; Jamal, Ahmad; … - In: Journal of business research : JBR 82 (2018), pp. 373-380

Persistent link: https://www.econbiz.de/10011771916

How Culture Matters in Children's Purchase Influence : A Multi-Level Investigation

Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Richard, … - 2013

Children’s purchase influence (CPI) is an important factor in understanding family consumption behavior. The present study investigated the effects of cultural adaptation, including the role of acculturation and ethnicidentification, on children’s role in family purchase decisions. By...

Persistent link: https://www.econbiz.de/10014152255

Customer sociability and the total service experience : antecedents of positive word-of-mouth intentions

Ferguson, Ronald J.; Paulin, Michèle; Bergeron, Jasmin - In: Journal of service management 21 (2010) 1, pp. 25-44

Persistent link: https://www.econbiz.de/10003964295

Non-local or local brands? : a multi-level investigation into confidence in brand origin identification and its strategic implications

Zhou, Lianxi; Yang, Zhiyong; Hui, Michael K. - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 202-218

Persistent link: https://www.econbiz.de/10003980617

A proposed model of online consumer behavior : assessing the role of gender

Richard, Marie-Odile; Chebat, Jean-Charles; Yang, Zhiyong; … - In: Journal of business research : JBR 63 (2010) 9/10, pp. 926-934

Persistent link: https://www.econbiz.de/10008652213

Consumer adoption of new products : independent versus interdependent self-perspectives

Zhenfeng, Ma; Yang, Zhiyong; Mourali, Mehdi - In: Journal of marketing 78 (2014) 2, pp. 101-117

Persistent link: https://www.econbiz.de/10010345568

Parental style, parental practices, and socialization outcomes : an investigation of their linkages in the consumer socialization context

Kim, Chankon; Yang, Zhiyong; Lee, Hanjoon - In: Journal of economic psychology : research in economic … 49 (2015), pp. 15-33

Persistent link: https://www.econbiz.de/10011506077

Effect of peer influence on unauthorized music downloading and sharing : the moderating role of self-construal

Yang, Zhiyong; Wang, Jingguo; Mourali, Mehdi - In: Journal of business research : JBR 68 (2015) 3, pp. 516-525

Persistent link: https://www.econbiz.de/10010495369

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