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Subject
All
Konsumentenverhalten
Spanien
39,608
Spain
29,142
Social Web
20,200
Social web
20,166
Soziales Netzwerk
16,344
Social network
15,394
Online-Marketing
12,888
Internet marketing
12,666
Consumer behaviour
7,325
Unternehmensnetzwerk
4,549
Business network
4,542
Theorie
4,149
Theory
4,045
Deutschland
3,861
Germany
3,558
Electronic Commerce
3,323
E-commerce
3,122
Viral marketing
2,875
Virales Marketing
2,871
Beziehungsmarketing
2,787
Relationship marketing
2,781
Online-Handel
2,652
Online retailing
2,647
USA
2,490
Italien
2,464
Internet
2,409
United States
2,389
Markenführung
2,355
Brand management
2,345
EU-Staaten
2,283
Italy
2,278
EU countries
2,264
Werbewirkung
2,217
Frankreich
2,210
Advertising effects
2,207
Innovation
2,153
social media
2,106
Großbritannien
2,103
France
1,986
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Online availability
All
Undetermined
3,936
Free
1,316
Type of publication
All
Article
6,028
Book / Working Paper
1,306
Journal
1
Type of publication (narrower categories)
All
Article in journal
5,604
Aufsatz in Zeitschrift
5,604
Aufsatz im Buch
419
Book section
419
Graue Literatur
241
Non-commercial literature
241
Working Paper
198
Arbeitspapier
190
Hochschulschrift
106
Collection of articles of several authors
73
Sammelwerk
73
Conference paper
66
Konferenzbeitrag
66
Aufsatzsammlung
65
Thesis
50
Konferenzschrift
39
Case study
20
Fallstudie
20
Collection of articles written by one author
15
Sammlung
15
Conference proceedings
11
Amtsdruckschrift
8
Government document
8
Guidebook
7
Ratgeber
7
Lehrbuch
6
Market information
5
Marktinformation
5
Reprint
4
Handbook
3
Handbuch
3
Textbook
3
Festschrift
2
Statistik
2
Amtliche Publikation
1
Aufgabensammlung
1
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Forschungsbericht
1
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Language
All
English
7,123
German
185
Spanish
25
French
5
Polish
2
Czech
1
Author
All
Martínez-López, Francisco J.
21
Dwivedi, Yogesh Kumar
20
Filieri, Raffaele
20
Gázquez-Abad, Juan Carlos
19
Flavián Blanco, Carlos
17
Ghose, Anindya
16
Loureiro, Sandra Maria Correia
15
Hollebeek, Linda D.
14
Ko, Eunju
14
Law, Chun Hung Roberts
14
Ruiz Mafe, Carla
14
Usman, Osly
14
Bigné Alcañiz, J. Enrique
13
Rita, Paulo
13
Casaló, Luis V.
12
Crawford, Ian
12
Stephen, Andrew T.
12
Akram, Umair
11
Pauwels, Koen
11
Ruyter, Ko de
11
Seo, Yuri
11
Ranfagni, Silvia
10
Sanz Blas, Silvia
10
Urban, Glen L.
10
Bilgihan, Anil
9
Dennis, Charles
9
Dens, Nathalie
9
Füller, Johann
9
Grewal, Dhruv
9
Harrigan, Paul
9
Hennig-Thurau, Thorsten
9
Jerath, Kinshuk
9
Labeaga, José M.
9
Liébana-Cabanillas, Francisco
9
Malthouse, Edward C.
9
Mohd Suki, Norazah
9
Okumus, Fevzi
9
Pavlou, Paul A.
9
Pelsmacker, Patrick de
9
Pérez Amaral, Teodosio
9
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Institution
All
Springer Fachmedien Wiesbaden
16
American Marketing Association
11
Deutscher Dialogmarketing Verband
9
National Bureau of Economic Research
9
IGI Global
6
Information Resources Management Association
5
Universität Mannheim
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
OECD
3
Technische Universität Braunschweig
3
RWTH Aachen
2
Springer International Publishing
2
Technische Universität Dresden
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMCIS <15, 2009, San Francisco, Calif.>
1
Association of National Advertisers
1
Books on Demand GmbH <Norderstedt>
1
Campus Verlag
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
European University Institute / Department of Economics
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäische Kommission / Generaldirektion Wettbewerb
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
Handelshochschule Leipzig
1
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Published in...
All
Journal of business research : JBR
310
Journal of retailing and consumer services
253
International journal of internet marketing and advertising : IJIMA
146
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
94
Journal of marketing communications
89
International journal of advertising : the review of marketing communications
85
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
85
Journal of internet commerce
72
Technological forecasting & social change : an international journal
69
International journal of electronic marketing and retailing : IJEMR
66
The journal of product & brand management
66
International journal of consumer studies
64
Journal of promotion management : innovations in planning and applied research
64
International journal of hospitality management
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Psychology & marketing
58
Journal of electronic commerce research : JECR
51
Electronic commerce research
50
Cogent business & management
48
Information systems research : ISR
47
The journal of brand management : an international journal
46
Management science : journal of the Institute for Operations Research and the Management Sciences
45
Journal of advertising research
44
Journal of management information systems : JMIS
44
Journal of marketing
43
Tourism management : research, policies, practice
42
Asia Pacific journal of marketing and logistics
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
International journal of technology marketing : IJTMkt
41
Journal of marketing management : MM
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
International journal of advertising : the quarterly review of marketing communications
37
Young consumers : insight and ideas for responsible marketers
37
International journal of contemporary hospitality management
36
Journal of travel and tourism marketing
35
International journal of electronic commerce : IJEC
34
European journal of marketing : EJM
33
Journal of hospitality marketing & management
33
Journal of international consumer marketing
33
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Source
All
ECONIS (ZBW)
7,325
EconStor
8
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
Showing
1
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1
Promoting restaurants using social networks : still a lot of room for improvement
Sanchís Verdeguer, José Vicente
;
Peiró-Signes, Angel
; …
- In:
International business and economics research journal
13
(
2014
)
7
,
pp. 1613-1618
Persistent link: https://www.econbiz.de/10011430476
Saved in:
2
Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis
;
Dumicic, Ksenija
;
Snoj, Boris
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
Saved in:
3
User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine
;
Eijkeren, Anouk van
- In:
International journal of business environment : IJBE
8
(
2016
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
Saved in:
4
The role of demographic factors in consumer perception of value from brand communication on facebook
Klepek, Martin
- In:
Central European business review : CEBR
9
(
2020
)
3
,
pp. 56-73
Persistent link: https://www.econbiz.de/10012295085
Saved in:
5
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
6
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
7
Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant
;
Golf-Papez, Maja
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
Saved in:
8
E-commerce market trends : a case study in leveraging Web 2.0 technologies to gain and improve competitive advantage
Kiu, Ching-Chieh
;
Lee, Chien-Sing
- In:
International journal of business information systems : …
25
(
2017
)
3
,
pp. 373-392
Persistent link: https://www.econbiz.de/10011756978
Saved in:
9
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
10
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
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