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Experimental designs and estimation for online display advertising attribution in marketplaces
Barajas, Joel; Akella, Ram; Holtan, Marius; Flores, Aaron - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 465-483
Persistent link: https://www.econbiz.de/10011498979
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Keeping it real in experimental research : understanding when, where, and how to enhance realism and measure consumer behavior
Morales, Andrea C.; Amir, On; Lee, Leonard - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 465-476
Persistent link: https://www.econbiz.de/10011738996
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When incentives backfire : spillover effects in food choice
Angelucci, Manuela; Prina, Silvia; Royer, Heather; … - 2015
' incentives. In a field experiment on snack choice (grapes versus cookies), we randomize who receives incentives, the fraction of …
Persistent link: https://www.econbiz.de/10011308981
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When incentives backfire : spillover effects in food choice
Angelucci, Manuela; Prina, Silvia; Royer, Heather; … - 2016
effects can occur: through peers' actions and peers' incentives. In a field experiment on snack choice in the school lunchroom …
Persistent link: https://www.econbiz.de/10011518000
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A field experiment on dishonesty : A registered replication of Azar et al. (2013)
Prochazka, Jakub; Fedoseeva, Yulia; Houdek, Petr - In: Journal of behavioral and experimental economics 90 (2021), pp. 1-6
Persistent link: https://www.econbiz.de/10012632050
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Chapter 6. The Psychology of Construal in the Design of Field Experiments
Paluck, E.L.; Shafir, E. - 2017
In this chapter, we argue that good experimental design and analysis accounts for the notion of construal, a person's subjective interpretation of a stimulus, a situation, or an experimental intervention. Researchers have long been aware of motivations, such as self-presentation, profit seeking,...
Persistent link: https://www.econbiz.de/10014023413
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Online experimental auctions
El Haji, Anouar; Lusk, Jayson L.; Mermer, Ayse; … - 2023
For companies, it is essential to obtain information about customers' preferences to successfully market their products and services. Experimental auctions are a promising method for acquiring such information considering that they are incentive compatible and non-hypothetical. Their...
Persistent link: https://www.econbiz.de/10014390433
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The role of context definition in choice experiments : a methodological proposal based on customized scenarios
Boncinelli, Fabio; Moneti, Maria; Gerini, Francesca; … - In: Wine Economics and Policy 9 (2020) 2, pp. 49-62
experiment as close to actual market conditions as possible. In particular, when dealing with products characterized by a large … number of attributes, the construction of the experiment poses the issue of how to express the choice question providing … render the conditions of the experiment more realistic. This methodology is applied to the case study of wine and is …
Persistent link: https://www.econbiz.de/10012510880
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Holding the Hunger Games hostage at the gym : an evaluation of temptation bundling
Milkman, Katherine L.; Minson, Julia A.; Volpp, Kevin G. M. - In: Management science : journal of the Institute for … 60 (2014) 2, pp. 283-299
Persistent link: https://www.econbiz.de/10010258159
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Fungibility, labels, and consumption
Abeler, Johannes (contributor); Marklein, Felix (contributor) - 2008
another and that the composition of income is irrelevant for consumption. We find in a field experiment that even in a simple … change consumption according to the suggestion of the label. A controlled laboratory experiment confirms this result and … consumers ; field experiment ; laboratory experiment …
Persistent link: https://www.econbiz.de/10003716538