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Konsumentenverhalten
Consumer behaviour
124
Relationship marketing
54
Beziehungsmarketing
53
Advertising
40
Emotion
39
Werbung
36
Advertising effects
34
Werbewirkung
34
Brand management
29
Markenführung
29
Internet marketing
27
Online-Marketing
27
Social Web
27
Social web
27
Luxury goods
26
Luxusgüter
26
Customer satisfaction
18
Kundenzufriedenheit
18
Brand image
15
Markenimage
15
Online retailing
15
Online-Handel
15
Service quality
15
Dienstleistungsqualität
14
Marketing management
13
Marketingmanagement
13
Personality psychology
13
Persönlichkeitspsychologie
13
E-commerce
12
Electronic Commerce
12
Lieferantenmanagement
12
Supplier relationship management
12
Fundraising
11
Betriebliche Wertschöpfung
10
Einzelhandel
10
Ethics
10
Ethik
10
Nachhaltigkeit
10
Retail trade
10
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Undetermined
104
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8
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Article
114
Book / Working Paper
8
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112
Aufsatz in Zeitschrift
112
Aufsatz im Buch
3
Book section
3
Aufsatzsammlung
1
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English
122
Author
All
Septianto, Felix
66
Thaichon, Park
40
Quach, Sara
29
Seo, Yuri
10
Bandyopadhyay, Argho
7
Chiew, Tung Moi
7
Northey, Gavin
7
Thaichon, Paramaporn
7
Hamelin, Nicolas
6
Paramita, Widya
6
Shao, Wei
6
Lavuri, Rambabu
5
Nallaperuma, Kaushalya
5
Arli, Denni
4
Jebarajakirthy, Charles
4
Kemper, Joya A.
4
Nasution, Reza Ashari
4
Arnita, Devi
3
Cheah, Jun-Hwa
3
Chowdhury, Rafi M. M. I.
3
Hiram Ting
3
Jaiswal, Deepak
3
Japutra, Arnold
3
Jayawardena, Nirma Sadamali
3
Ko, Eunju
3
Kwon, Junbum
3
Lang, Bodo
3
Ross, Mitchell
3
Tjiptono, Fandy
3
Zhang, Yunen
3
Zhao, Fang
3
An, Jake
2
Choi, Dayeon
2
Dolan, Rebecca
2
Ferm, Lars-Erik Casper
2
Jin, Ting
2
Kemper, Joya
2
Lee, Michael S. W.
2
Lim, Xin-Jean
2
Lobo, Antonio
2
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Journal of retailing and consumer services
31
Journal of business research : JBR
12
Asia Pacific journal of marketing and logistics
9
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
8
Psychology & marketing
5
Journal of consumer behaviour
4
European journal of marketing
3
Journal of business ethics : JBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Marketing intelligence & planning
3
Services marketing quarterly
3
Australasian marketing journal
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail and distribution management
2
Journal of advertising
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Luxury marketing, sustainability and technology : the future of luxury management
2
Marketing letters : a journal of research in marketing
2
Australian journal of management
1
Business ethics, the environment & responsibility
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International marketing review
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of Islamic marketing
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Transforming relationship marketing : strategies and business models in the digital age
1
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ECONIS (ZBW)
122
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1
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
2
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
3
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
4
Antecedents and consequences of panic buying : the case of COVID-19
Prentice, Catherine
;
Quach, Sara
;
Thaichon, Park
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10012808005
Saved in:
5
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
6
The effects of service quality on internet service provider customers' behaviour : a mixed methods study
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 435-463
Persistent link: https://www.econbiz.de/10011583360
Saved in:
7
Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park
;
Quach, Sara
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011598664
Saved in:
8
Managing customer switching behavior in the banking industry
Thaichon, Park
;
Quach, Sara
;
Bavalur, Amulya Sai
;
Nair, …
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011756714
Saved in:
9
Aesthetic labor and visible diversity : the role in retailing service encounters
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 34-43
Persistent link: https://www.econbiz.de/10011743114
Saved in:
10
The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara
;
Cheah, Isaac
;
Thaichon, Park
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
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