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Effects of background music endings on consumer memory in advertising
Guido, Gianluigi; Peluso, Alessandro M.; Mileti, Antonio; … - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 504-518
Persistent link: https://www.econbiz.de/10011567080
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Beyond ethical consumption : religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
Guido, Gianluigi; Prete, M. Irene; Pichierri, Marco; … - 2016
Persistent link: https://www.econbiz.de/10011454869
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Brand prominence and social status in luxury consumption : a comparison of emerging and mature markets
Pino, Giovanni; Amatulli, Cesare; Peluso, Alessandro M.; … - In: Journal of retailing and consumer services 46 (2019), pp. 163-172
Persistent link: https://www.econbiz.de/10011980824
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Measuring internalized versus externalized luxury consumption motivations and consumers' segmentation
Guido, Gianluigi; Amatulli, Cesare; Peluso, Alessandro M.; … - In: Italian journal of marketing : ITJM 2020 (2020) 1, pp. 25-47
Persistent link: https://www.econbiz.de/10012237290
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Luxury advertising and recognizable artworks : new insights on the "art infusion" effect
Peluso, Alessandro M.; Pino, Giovanni; Amatulli, Cesare; … - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2192-2206
Persistent link: https://www.econbiz.de/10011773878
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Age-related effects on environmentally sustainable purchases at the time of COVID-19 : evidence from Italy
Peluso, Alessandro M.; Pichierri, Marco; Pino, Giovanni - In: Journal of retailing and consumer services 60 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012502647
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How to shape consumer reaction to corporate environmental communications : accentuating the negative to build trust can elicit favorable intentions and behaviors
Pino, Giovanni; Viglia, Giampaolo; Nataraajan, Rajan; … - In: Journal of advertising research 62 (2022) 1, pp. 62-86
Persistent link: https://www.econbiz.de/10013186367
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The pink bias : consumption choices of pink-colored products
Mileti, Antonio; Piper, Luigi; Rizzo, Cristian; Guido, … - In: Journal of global fashion marketing : JGfM 14 (2023) 2, pp. 187-205
Persistent link: https://www.econbiz.de/10014290802
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The effect of negative message framing on green consumption : an investigation of the role of shame
Amatulli, Cesare; De Angelis, Matteo; Peluso, Alessandro M. - In: Journal of business ethics : JOBE 157 (2019) 4, pp. 1111-1132
Persistent link: https://www.econbiz.de/10012031270
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When feeling younger depends on others : the effects of social cues on older consumers
Amatulli, Cesare; Peluso, Alessandro M.; Guido, Gianluigi; … - In: Journal of consumer research : JCR ; an … 45 (2018) 4, pp. 691-709
Persistent link: https://www.econbiz.de/10011951042