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Aha over Haha : brands benefit more from being clever than from being funny
Howe, Holly S.; Zhou, Lingrui; Dias, Rodrigo S.; … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 1, pp. 107-114
Persistent link: https://www.econbiz.de/10014289745
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Sharing food can backfire : when healthy choices for children lead parents to make unhealthy choices for themselves
Wight, Kelley Gullo; Liu, Peggy J.; Zhou, Lingrui; … - In: Journal of marketing research 61 (2024) 3, pp. 451-471
Persistent link: https://www.econbiz.de/10014584219
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Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.; Fitzsimons, Gràinne M.; Chartrand, … - In: Journal of consumer research : JCR ; an … 44 (2018) 5, pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
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Befriending the enemy : the effects of observing brand-to-brand praise on consumer evaluations and choices
Zhou, Lingrui; Du, Katherine M.; Cutright, Keisha M. - In: Journal of marketing 86 (2022) 4, pp. 57-72
Persistent link: https://www.econbiz.de/10013258875
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Oppositional brand choice : using brands to respond to relationship frustration
Brick, Danielle J.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 257-263
Persistent link: https://www.econbiz.de/10011707492
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The effects of incidental brand exposure on consumption
Ferraro, Rosellina; Chartrand, Tanya L.; Fitzsimons, … - In: Handbook on brand and experience management, (pp. 163-173). 2008
Persistent link: https://www.econbiz.de/10003789000
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Nonconcious consumer psychology
Chartrand, Tanya L.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10009523570
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The influence of gender and self-monitoring on the products consumers choose for joint consumption
Tang, Linyun W.; Chartrand, Tanya L.; Fitzsimons, Gavan J. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 398-407
Persistent link: https://www.econbiz.de/10011428884
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How consumers' attitudes toward brands are shaped
Brick, Danielle J.; Fournier, Susan - In: The Routledge companion to consumer behavior, (pp. 227-242). 2020
Persistent link: https://www.econbiz.de/10012316165
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The power of strangers : the effect of incidental consumer brand encounters on brand choice
Ferraro, Rosellina; Bettman, James R.; Chartrand, Tanya L. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 729-741
Persistent link: https://www.econbiz.de/10003807410