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Cognitive and emotional processing of brand logo changes
Peterson, Mark; Al Shebil, Saleh; Bishop, Melissa - In: The journal of product & brand management 24 (2015) 7, pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
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Corporate branding, brand psychological ownership and brand citizenship behaviour : multilevel analysis and managerial implications
Chiang, Hsu-hsin; Chang, Aihwa; Han, Tzu-shian; … - In: Journal of general management 39 (2013) 1, pp. 55-80
Persistent link: https://www.econbiz.de/10010240216
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Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena; Renk, Uwe; Mishra, Anubha - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
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Synergistic effect of matching corporate and product brand images on purchase intentions : comparing the importance of functional and emotional value
Kato, Takumi - In: The journal of brand management : an international journal 28 (2021) 6, pp. 671-684
Persistent link: https://www.econbiz.de/10012792883
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A framework to attain brand promise in an online setting
Alwi, Sharifah; Ismail, Shahril Azwan - In: Marketing intelligence & planning 31 (2013) 5, pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
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Brand purpose and ‘woke’ branding campaigns
McColl, Julie; Ritch, Elaine L.; Hamilton, Jennifer - In: New perspectives on critical marketing and consumer society, (pp. 145-154). 2021
Persistent link: https://www.econbiz.de/10012498227
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Salvatore Ferragamo : brand heritage as main vector of brand extension and internationalization
Ostillio, Maria Carmela; Ghaddar, Sarah - In: Fashion branding and communication : core strategies of …, (pp. 73-99). 2017
Persistent link: https://www.econbiz.de/10012498307
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Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver; Geyskens, Inge; Dekimpe, … - In: Journal of marketing research 57 (2020) 4, pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
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Strength of corporate social responsibility as a corporate brand association : general public perspective
Bawa, Anupam; Saha, Anirban - In: Decision 43 (2016) 4, pp. 313-332
Persistent link: https://www.econbiz.de/10011645680
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Co-creating corporate brand identity with online brand communities : a managerial perspective
Essamri, Azzouz; McKechnie, Sally; Winklhofer, Heidi - In: Journal of business research : JBR 96 (2019), pp. 366-375
Persistent link: https://www.econbiz.de/10011981083