Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How advertising expenditures a...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Brand management
66
Markenführung
66
Consumer behaviour
62
Marketingmanagement
58
Marketing management
51
Brand image
43
Markenimage
43
Markenartikel
41
Marketing
41
Brand
33
Marketing theory
30
Marketingtheorie
30
Theorie
30
Theory
30
USA
21
United States
21
Marktforschung
20
Beziehungsmarketing
15
Relationship marketing
15
Advertising
13
Werbung
13
Markenpolitik
12
Market research
12
Produktmanagement
11
Strategisches Management
11
Brand extension
10
Markentransfer
10
Product management
10
Bibliometrics
9
Bibliometrie
9
Management
9
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
Customer value
7
Einzelhandel
7
Innovation
7
Kundenwert
7
more ...
less ...
Online availability
All
Undetermined
16
Free
6
Type of publication
All
Article
49
Book / Working Paper
13
Type of publication (narrower categories)
All
Article in journal
37
Aufsatz in Zeitschrift
37
Aufsatz im Buch
10
Book section
10
Reprint
6
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
2
Working Paper
2
Collection of articles of several authors
1
Collection of articles written by one author
1
Hochschulschrift
1
Sammelwerk
1
Sammlung
1
Thesis
1
more ...
less ...
Language
All
English
62
Author
All
Lehmann, Donald R.
33
Keller, Kevin Lane
27
Farley, John U.
5
Golmohammadi, Alireza
4
Rajavi, Koushyar
4
Biswas, Dipayan
3
Gupta, Sunil
3
Heckler, Susan E.
3
Houston, Michael J.
3
Kopalle, Praveen K.
3
Parker, Jeffrey R.
3
Aaker, David A.
2
Albrecht, Carmen-Maria
2
Botti, Simona
2
Kushwaha, Tarun
2
Lynch, John G.
2
MacInnis, Deborah J.
2
Markos, Ereni
2
Neslin, Scott A.
2
Pechmann, Cornelia
2
Sood, Sanjay
2
Steenkamp, Jan-Benedict E. M.
2
Stephen, Andrew T.
2
Stuart, Jennifer Ames
2
Avery, Jill
1
Bettman, James R.
1
Bilgicer, Tolga
1
Bloom, Paul N.
1
Bridges, Sheri
1
Briesch, Richard
1
Bull, J. S.
1
Chung, Jaeyeon
1
Corfman, Kim P.
1
Douglass, Tom
1
Erling Olsen, Lars
1
Fiske, Susan T.
1
Gauri, Dinesh Kumar
1
Goldenberg, Jacob
1
Han, Sangman
1
Hattula, Stefan
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of consumer research : JCR ; an interdisciplinary journal
4
Journal of retailing
4
Report / Marketing Science Institute
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
3
Measuring and managing brands
3
Report / Marketing Science Institute / Marketing Science Institute
3
Brand management ; Vol. 2
2
Journal of business research : JBR
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 3
1
European journal of marketing : EJM
1
Financial Times handbook of management
1
Handbook of research on marketing and corporate social responsibility
1
International journal of hospitality management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Legends in consumer behavior
1
MSI reports : working paper series
1
Marketing-mix strategies - product strategy and promotion strategy
1
Psychology & marketing
1
Saïd Business School WP 2016-14
1
The Sage handbook of advertising
1
The connected customer : the changing nature of consumer and business markets
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
more ...
less ...
Source
All
ECONIS (ZBW)
62
Showing
1
-
10
of
62
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
2
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
Saved in:
3
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 29-56
Persistent link: https://www.econbiz.de/10003813588
Saved in:
4
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
5
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
6
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
7
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
8
Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
9
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
10
Consumer brand relationships : foreword
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 365
Persistent link: https://www.econbiz.de/10010410685
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
