//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Book Reviews
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Consumer behaviour
34
Marketingtheorie
26
Marketing theory
24
Innovationsmanagement
22
Deutschland
18
Innovation management
18
Germany
16
Multinationales Unternehmen
16
Technologiepolitik
14
Transnational corporation
14
Industrial research
13
Industrieforschung
13
Technology policy
13
Forschung und Entwicklung
12
Globalisierung
12
Marketing
12
Globalization
11
Großbritannien
11
Innovation
11
Welt
11
World
11
Biotechnologie-Industrie
10
Biotechnology industry
10
Corporate reputation
10
Firmenimage
10
United Kingdom
10
Theorie
9
Theory
9
EU countries
8
EU-Staaten
8
Unternehmen
8
Forschung
7
Pharmaceutical industry
7
Pharmaindustrie
7
Research
7
Biotechnologie
6
Biotechnology
6
Forecast
6
Frauenbewegung
6
more ...
less ...
Online availability
All
Undetermined
12
Free
2
Type of publication
All
Article
24
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Aufsatz im Buch
6
Book section
6
Aufsatzsammlung
2
Case study
2
Fallstudie
2
Lehrbuch
2
Textbook
2
Collection of articles of several authors
1
Reprint
1
Sammelwerk
1
more ...
less ...
Language
All
English
34
Author
All
Maclaran, Pauline
26
Chatzidakis, Andreas
7
Davies, Gary
6
Parsons, Elizabeth
6
Stevens, Lorna
6
Bradshaw, Alan
3
Rinallo, Diego
3
Takhar-Lail, Amandeep
3
Broderick, Anne
2
Kravets, Olga
2
Rojas-Méndez, José I.
2
Visconti, Luca M.
2
Ashman, Rachel
1
Bettany, Shona
1
Bonnin, Gaël
1
Borghini, Stefania
1
Brown, Stephen
1
Bádéjọ́, Folúké
1
Catterall, Miriam
1
Chun, Rosa
1
Cova, Bernard
1
Cova, Véronique
1
Cunningham, Peggy H.
1
Dibb, Sally
1
Diers-Lawson, Audra
1
Gallagher, Katherine
1
Gordon, Ross
1
Grimes, Anthony
1
Han, Joon Hye
1
Hogg, Margaret K.
1
Hur, Jungyun
1
Jones, Tim
1
MacLaran, Pauline
1
Madran, Canan
1
Mal, Carmen Iuliana
1
Minowa, Yuko
1
Pettigrew, Simone
1
Scott, Linda
1
Scott, Linda M.
1
Spotswood, Fiona
1
more ...
less ...
Published in...
All
Journal of business research : JBR
3
Journal of marketing management : MM
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Routledge companions in business, management and marketing
2
Consumer culture theory
1
Corporate communications : an international journal
1
European journal of marketing : EJM
1
Gender, culture, and consumer behavior
1
Gendering theory in marketing and consumer research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of promotion management : JPM
1
Marketing management : a cultural perspective
1
Marketing theory
1
Multicultural perspectives in customer behaviour
1
Psychology & marketing
1
Routledge Interpretive Marketing Research
1
Routledge Interpretive Marketing Research Ser.
1
Routledge interpretive marketing research
1
SAGE library in marketing
1
The SAGE handbook of marketing theory
1
more ...
less ...
Source
All
ECONIS (ZBW)
34
Showing
1
-
10
of
34
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Feminism's fourth wave : a research agenda for marketing and consumer research
Maclaran, Pauline
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1732-1738
Persistent link: https://www.econbiz.de/10011407860
Saved in:
2
Violence in advertising : a multilayered content analysis
Jones, Tim
;
Cunningham, Peggy H.
;
Gallagher, Katherine
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 11-36
Persistent link: https://www.econbiz.de/10008860336
Saved in:
3
Cultural appropriation and the country of origin effect
Suh, Yong Gu
;
Hur, Jungyun
;
Davies, Gary
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2721-2730
Persistent link: https://www.econbiz.de/10011506826
Saved in:
4
Time pressure and time planning in explaining advertising avoidance behavior
Rojas-Méndez, José I.
;
Davies, Gary
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 481-503
Persistent link: https://www.econbiz.de/10011799258
Saved in:
5
Through the looking glass : the factors that influence consumer trust and distrust in brands
Mal, Carmen Iuliana
;
Davies, Gary
;
Diers-Lawson, Audra
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 936-947
Persistent link: https://www.econbiz.de/10011970104
Saved in:
6
Universal differences in advertising avoidance behavior : a cross-cultural study
Rojas-Méndez, José I.
;
Davies, Gary
;
Madran, Canan
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 947-954
Persistent link: https://www.econbiz.de/10003887572
Saved in:
7
Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary
;
Chun, Rosa
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 663-683
Persistent link: https://www.econbiz.de/10009567641
Saved in:
8
When pretesting corporate social responsibility advertising can mislead : feelings vs attitudes
Han, Joon Hye
;
Grimes, Anthony
;
Davies, Gary
- In:
Corporate communications : an international journal
28
(
2023
)
6
,
pp. 924-942
Persistent link: https://www.econbiz.de/10014493933
Saved in:
9
Gender(s), consumption, and markets
Visconti, Luca M.
;
Maclaran, Pauline
;
Bettany, Shona
- In:
Consumer culture theory
,
(pp. 180-205)
.
2018
Persistent link: https://www.econbiz.de/10012030022
Saved in:
10
A mixed blessing : market-mediated religious authority in neopaganism
Rinallo, Diego
;
Maclaran, Pauline
;
Stevens, Lorna
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
4
,
pp. 425-442
Persistent link: https://www.econbiz.de/10011623734
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->