Narrow search
Showing 1 - 10 of 80,460
Cover Image
The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark; Laroche, Michel; Takahashi, Ikuo - In: Journal of international consumer marketing 27 (2015) 5, pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
Cover Image
Transcultural identity development among third generation minority consumers
Takhar-Lail, Amandeep; Jamal, Ahmad; Kizgin, Hatice - In: Journal of business research : JBR 133 (2021), pp. 132-142
Persistent link: https://www.econbiz.de/10012590179
Cover Image
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish; Saha, Victor; Jebarajakirthy, Charles; … - In: Journal of business research : JBR 146 (2022), pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Cover Image
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila; Cleveland, Mark; Laroche, Michel - In: Journal of business research : JBR 82 (2018), pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Cover Image
Five-stage acculturation process of Hispanic consumers : theory, method, and findings
Vásquez Párraga, Arturo; Valencia, Humberto - In: The International trade journal 31 (2017) 1/5, pp. 130-162
Persistent link: https://www.econbiz.de/10011976458
Cover Image
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark; Papadopoulos, Nicolas G.; Laroche, Michel - In: International marketing review 39 (2022) 2, pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Cover Image
Nigeria in transition : acculturation to global consumer culture
Lysonski, Steven; Durvasula, Srinivas - In: The journal of consumer marketing 30 (2013) 6, pp. 493-508
Persistent link: https://www.econbiz.de/10010227347
Cover Image
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa; Ye, Nan; Yu, Ying; Wu, Xiaochuang - In: Journal of business research : JBR 67 (2014) 3, pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Cover Image
The evolving gift-giving practices of bicultural consumers
Aung, May; Zhang, Xiying; Teng, Lefa - In: The journal of consumer marketing 34 (2017) 1, pp. 43-52
Persistent link: https://www.econbiz.de/10011616240
Cover Image
Moving beyond the Western versus Asian culture distinction : an investigation of acculturation effects
Weber, Karin; Sparks, Beverley; Hsu, Cathy H. C. - In: International journal of contemporary hospitality management 29 (2017) 6, pp. 1703-1723
Persistent link: https://www.econbiz.de/10011732294