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Just What the Patient Ordered?...
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Konsumentenverhalten
Werbung
13,855
Advertising
11,324
Nachfrage
10,828
Demand
10,798
Arzneimittel
7,826
Pharmaceuticals
7,817
Pharmaceutical industry
6,824
Pharmaindustrie
6,615
Theorie
5,429
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5,346
Consumer behaviour
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3,972
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3,911
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3,805
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3,550
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2,885
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2,199
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2,028
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2,018
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1,926
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1,748
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1,699
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1,655
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1,620
Direct marketing
1,579
Innovation
1,466
advertising
1,406
Marketing
1,368
demand
1,337
Preismanagement
1,279
Pricing strategy
1,278
Arzneimittelmarkt
1,231
India
1,205
Indien
1,164
Pharmaceutical market
1,121
Preiselastizität
1,058
Price elasticity
1,041
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1,037
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1,032
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988
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Septianto, Felix
23
Heiss, Florian
17
Winter, Joachim
16
Eisend, Martin
15
McFadden, Daniel
15
Gierl, Heribert
14
Finkelstein, Amy
13
Taylor, Charles Raymond
13
Dahlén, Micael
12
Jin, Ginger Zhe
12
Pelsmacker, Patrick de
12
Ghose, Anindya
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Diehl, Sandra
10
Karlan, Dean
10
Moraga-González, José Luis
10
Rosengren, Sara
10
Torres, Ivonne M.
10
Wilbur, Kenneth C.
10
Anand, Rahul
9
Boerman, Sophie C.
9
Chan, Kara
9
Conlon, Christopher T.
9
Evans, Nathaniel J.
9
Sahni, Navdeep S.
9
Schreyer, Dominik
9
Thaichon, Park
9
Abaluck, Jason
8
Chesnes, Matthew
8
Dodoo, Naa Amponsah
8
Dubé, Jean-Pierre
8
Fischer, Greg
8
Gruber, Jonathan
8
Herweg, Fabian
8
Hudders, Liselot
8
Mullainathan, Sendhil
8
Nair, Harikesh
8
Narayanan, Sridhar
8
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National Bureau of Economic Research
45
Springer Fachmedien Wiesbaden
10
Deutscher Dialogmarketing Verband
9
Axel-Springer-Verlag
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Friedrich-Schiller-Universität Jena
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Atlanta, Georgia Consumer Panel
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Bonn Graduate School of Economics
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Centre for Economic Performance
1
Christian-Albrechts-Universität zu Kiel / Institut für Ernährungswirtschaft und Verbrauchslehre
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Post AG
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Europäische Union / Amt für Geistiges Eigentum
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Fachhochschule Reutlingen / European School of Business
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
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International journal of advertising : the review of marketing communications
125
Journal of business research : JBR
107
Journal of marketing communications
101
International journal of advertising : the quarterly review of marketing communications
73
Journal of advertising research
68
Journal of retailing and consumer services
50
Journal of promotion management : innovations in planning and applied research
48
Journal of promotion management : JPM
46
NBER working paper series
45
International journal of internet marketing and advertising : IJIMA
41
Journal of advertising
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Working paper / National Bureau of Economic Research, Inc.
41
Psychology & marketing
38
NBER Working Paper
36
Journal of advertising : official publication of the American Academy of Advertising
35
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Health marketing quarterly
31
European journal of marketing : EJM
25
International journal of pharmaceutical and healthcare marketing : IJPHM
25
Journal of current issues and research in advertising : JCIRA
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of consumer research : JCR ; an interdisciplinary bimonthly
24
Journal of marketing research : JMR
22
Marketing letters : a journal of research in marketing
22
SpringerLink / Bücher
22
Journal of international consumer marketing
21
Journal of marketing
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
European journal of operational research : EJOR
19
International journal of consumer studies
19
The journal of consumer marketing
19
Asia Pacific journal of marketing and logistics
18
International journal of industrial organization
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of current issues and research in advertising
17
Journal of business ethics : JOBE
16
Journal of global marketing
16
Marketing : ZFP ; journal of research and management
16
Applied economics
15
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ECONIS (ZBW)
4,225
EconStor
37
RePEc
2
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1
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1
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
2
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
3
Consumer attitudes toward pharmaceutical direct-to-consumer
advertising
: an empirical study and the role of income
Joseph, Mathew
;
Spake, Deborah F.
;
Finney, Zachary
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10003929457
Saved in:
4
Do perceptions of direct-to-consumer pharmaceutical
advertising
vary based on urban versus rural living?
Spake, Deborah F.
;
Joseph, Mathew
;
Megehee, Carol M.
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10010362780
Saved in:
5
Advertising
to the end consumers by pharmaceutical companies : blessing or curse?
Goldberg, Scott
-
2013
Persistent link: https://www.econbiz.de/10011293891
Saved in:
6
"See your doctor" : the impact of direct-to-consumer
advertising
on patients with different affliction levels
Liu, Qiang
;
Liu, Hongju
;
Kalwani, Manohar U.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
Saved in:
7
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
8
Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug
advertising
Kiernicki, Kristen
;
Helme, Donald W.
- In:
Health marketing quarterly
34
(
2017
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10011791304
Saved in:
9
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug
advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
10
Smart
advertising
in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
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