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Konsumentenverhalten
China
42
Consumer behaviour
40
Brand management
20
Markenführung
20
Brand image
18
Markenimage
18
Brand
12
Markenartikel
12
Firm performance
8
Unternehmenserfolg
8
Marketingmanagement
7
Social network
7
Soziales Netzwerk
7
Beziehungsmarketing
6
Designation of origin
6
Emotion
6
Herkunftsbezeichnung
6
Lieferantenmanagement
6
Relationship marketing
6
Social Web
6
Social web
6
Supplier relationship management
6
Business-to-business marketing
5
Cultural identity
5
Innovation
5
Innovation management
5
Innovationsmanagement
5
Internet marketing
5
Marketing
5
Marketing management
5
National culture
5
Nationalkultur
5
Asia
4
B-to-B-Marketing
4
Brand equity
4
Confidence
4
Emerging economies
4
Globalization
4
International marketing
4
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Article
33
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5
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34
Aufsatz in Zeitschrift
34
Collection of articles of several authors
4
Sammelwerk
4
Aufsatz im Buch
3
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3
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English
38
Author
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Wang, Cheng Lu
28
He, Jiaxun
13
Zhou, Liying
5
Barnes, Bradley R.
3
Li, Dongjin
3
Lin, Xiaohua
2
Wu, Banggang
2
Wu, Ruijuan
2
An, Shenghui
1
Atwal, Glyn
1
Cai, Yuanyuan
1
Chan, Fong Yee
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chen, Jiuqi
1
Chen, Xiang
1
Chen, Zhi
1
Fu, Guoqun
1
Ge, Jiaye
1
Gupta, Shivam
1
He, Jianxu
1
Heine, Klaus
1
Huang, Haiyang
1
Huang, Heqing
1
Huang, Zhen
1
Hui, Alice S. Y.
1
Jiang, Ying
1
Jin, Fei
1
Kuai, Ling
1
Kumar, Ajay
1
Li, Yongfa
1
Liu, Jiaojiao
1
Liu, Wumei
1
Lu, Taihong
1
Niu, Yixuan
1
Niu, Yongge
1
Ran, Yaxuan
1
Siu, Noel Yee-Man
1
Song, Sigen
1
Wang, Valerie Lynette
1
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Journal of business research : JBR
7
International marketing review
4
European journal of marketing : EJM
2
International journal of consumer studies
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
1
Australasian marketing journal
1
Brand management in emerging markets : theories and practice
1
Business, finance and economics of China
1
China-focused cases : selected winners of the CEIBS global case contest
1
Cross cultural management : an international journal
1
Frontiers of business research in China : selected publications from Chinese universities
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal for global business advancement : JGBA
1
Journal of Asian business
1
Journal of Chinese entrepreneurship
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of global marketing
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Nankai business review international
1
Psychology & marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
38
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1
Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu
(
ed.
);
He, Jiaxun
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011760470
Saved in:
2
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
3
Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu
;
He, Jiaxun
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
4
,
pp. 458-462
Persistent link: https://www.econbiz.de/10011760572
Saved in:
4
Consumer self-construal and cross-cultural marketing communications: theory and implications
Wang, Cheng Lu
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 433-444
Persistent link: https://www.econbiz.de/10003771477
Saved in:
5
Guest editorial: Little Emperors: the future of China's consumer market
Wang, Cheng Lu
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
2
,
pp. 95-97
Persistent link: https://www.econbiz.de/10003859934
Saved in:
6
Special issue : The rising Chinese consumer
Wang, Cheng Lu
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003789901
Saved in:
7
The Chinese little emperors : marketing to Chinese young consumers
Wang, Cheng Lu
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003859892
Saved in:
8
Migration of Chinese consumption values : traditions, modernization, and cultural renaissance
Wang, Cheng Lu
;
Lin, Xiaohua
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 399-409
Persistent link: https://www.econbiz.de/10003958825
Saved in:
9
The heterogeneity of Chinese consumer values : a dual structure explanation
Lin, Xiaohua
;
Wang, Cheng Lu
- In:
Cross cultural management : an international journal
17
(
2010
)
3
,
pp. 244-256
Persistent link: https://www.econbiz.de/10008647951
Saved in:
10
Country image and product image of Chinese products : an empirical study of Japanese young consumers' perceptions
Li, Dongjin
;
An, Shenghui
;
Wang, Cheng Lu
- In:
Business, finance and economics of China
,
(pp. 167-173)
.
2010
Persistent link: https://www.econbiz.de/10009155592
Saved in:
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