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Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing; Choi, Chang-Won; Wu, Linwan; Morris, … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
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Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah; Wen, Jing - In: Journal of marketing communications 27 (2021) 5, pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
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Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing - In: Journal of marketing communications 27 (2021) 6, pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
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The role of consumer affect on visual social networking sites : how consumers build brand relationships
Bashir, Aqsa; Wen, Jing; Kim, Eunice; Morris, Jon D. - In: Journal of current issues and research in advertising 39 (2018) 2, pp. 178-191
Persistent link: https://www.econbiz.de/10012242967
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An incongruent picture of direct-to-consumer advertising of genetic tests : qualitative framing analysis on newspapers and 23andMe's press releases
Wen, Jing - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 3/4, pp. 69-80
Persistent link: https://www.econbiz.de/10011881393
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Toward effective CSR communication in controversial industry sectors
Song, Baobao; Wen, Jing; Ferguson, Mary Ann - In: Journal of marketing communications 26 (2020) 3, pp. 243-267
Persistent link: https://www.econbiz.de/10012203475
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Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan; Wen, Taylor Jing - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
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Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Wu, Linwan; Wen, Taylor Jing - In: International journal of advertising : the review of … 38 (2019) 2, pp. 296-315
Persistent link: https://www.econbiz.de/10012200244
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Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing; Kim, Eunice; Wu, Linwan; Dodoo, Naa … - In: International journal of advertising : the review of … 39 (2020) 1, pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
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The interaction effects of mood and ad appeals on type of elaboration and advertising effectiveness
Wen, Jing; Sar, Sela; Anghelcev, George - In: Journal of current issues and research in advertising : … 38 (2017) 1, pp. 31-43
Persistent link: https://www.econbiz.de/10011745228