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Do followers matter? : quantitative success factors of sale enhancing product review blogs

Zimmermann, Robert; Thieme, Sascha - In: Digitale Transformation des Marketing, (pp. 56-69). 2018

followers on social media and similar. For this reason, a multiple regression analysis was conducted analysing eight … quantitative factors of 56 product review blogs. This analysis shows that only two of eight quantitative factors have a … intuitive reflex to always prefer influencers with a high number of followers is misleading and the established practice of …

Persistent link: https://www.econbiz.de/10013258706

Understanding brand fan page followers' discontinuance motivations : a mixed-method study

Tang, Zhenya; Chen, Leida; Gillenson, Mark L. - In: Information & management : the internat. journal of … 56 (2019) 1, pp. 94-108

Persistent link: https://www.econbiz.de/10011990561

The moderating effect of competitive status on the relationship between customer satisfaction and retention

Chen, Chun-mei; Liu, Hsian-Ming - In: Total quality management & business excellence 30 (2019) 7, pp. 721-744

Persistent link: https://www.econbiz.de/10012199782

Are social media influencers effective? : an analysis of information adoption by followers

Roldan-Gallego, Juan Sebastián; Sánchez-Torres, Javier A. - In: International journal of technology marketing : IJTMkt 17 (2023) 2, pp. 188-211

Persistent link: https://www.econbiz.de/10014310274

The influencers’ world of "make-believe"

Kets de Vries, Manfred F. R. - 2023

Persistent link: https://www.econbiz.de/10014280574

How to measure persuasion knowledge

Ham, Chang-Dae; Nelson, Michelle R.; Dasgupta, Susmita - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 17-53

Persistent link: https://www.econbiz.de/10011298748

Online travel purchasing : a literature review

Amaro, Suzanne; Duarte, Paulo - In: Journal of travel and tourism marketing 30 (2013) 7/8, pp. 755-785

Persistent link: https://www.econbiz.de/10010246264

Information search behaviour of service consumers : review and future directions

Utkarsh; Medhavi, Sanjay - In: The marketing review 15 (2015) 2, pp. 201-219

Persistent link: https://www.econbiz.de/10011504744

Pricing carbon consumption : a review of an emerging trend

Munnings, Clayton; Acworth, William; Sartor, Oliver; … - 2016

Nearly every carbon price regulates the production of carbon emissions, typically at midstream points of compliance, such as a power plant. Over the last six years, however, policymakers in Australia, California, China, Japan, and Korea implemented carbon prices that regulate the consumption of...

Persistent link: https://www.econbiz.de/10011564624

Consumer brand relationships research : a bibliometric citation meta-analysis

Fetscherin, Marc; Heinrich, Daniel - In: Journal of business research : JBR 68 (2015) 2, pp. 380-390

Persistent link: https://www.econbiz.de/10010472560