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Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol; Markovic, Stefan; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 154 (2019) 2, pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
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How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan; Iglesias, Oriol; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 148 (2018) 4, pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
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Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta; Iglesias, Oriol; Markovic, Stefan; … - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
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Knowledge effects on the exploratory acquisition of wine
Vigar-Ellis, Debbie; Pitt, Leyland F.; Caruana, Albert - In: International journal of wine business research : IJWBR 27 (2015) 2, pp. 84-102
Persistent link: https://www.econbiz.de/10011381347
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How aspects of a wine's place affect consumers' authenticity perceptions and purchase intentions : the role of country of origin and technical terroir
Moulard, Julie; Babin, Barry J.; Griffin, Mitch - In: International journal of wine business research : IJWBR 27 (2015) 1, pp. 61-78
Persistent link: https://www.econbiz.de/10011300158
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Anything but typical : how consumers evaluate origin products based on their cues
Spielmann, Nathalie - In: International journal of wine business research : IJWBR 27 (2015) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10011300160
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Motivations of wine travelers in rural Northeast Iowa
Grybovych, Oksana; Lankford, Jill; Lankford, Samuel - In: International journal of wine business research : IJWBR 25 (2013) 4, pp. 285-309
Persistent link: https://www.econbiz.de/10010227998
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Region-of-origin (COO) certification as marketing strategy in the South African wine market
Engelbrecht, Josias A.; Herbst, Frikkie; Bruwer, Johan - In: International journal of wine business research : IJWBR 26 (2014) 2, pp. 139-162
Persistent link: https://www.econbiz.de/10010387275
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Agritourism consumers' participation in wine tasting events : an econometric analysis
Govindasamy, Ramu; Kelley, Kathleen - In: International journal of wine business research : IJWBR 26 (2014) 2, pp. 120-138
Persistent link: https://www.econbiz.de/10010387276
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Country-of-origin (COO) brand loyalty and related consumer behaviour in the Japanese wine market
Bruwer, Johan; Buller, Courtney; Saliba, Anthony John; … - In: International journal of wine business research : IJWBR 26 (2014) 2, pp. 97-119
Persistent link: https://www.econbiz.de/10010387280