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Aligning marketing and sales in multi-channel marketing : compensation design for online lead generation and offline sales conversion
Banerjee, Somnath; Bhardwaj, Pradeep - In: Journal of business research : JBR 105 (2019), pp. 293-305
Persistent link: https://www.econbiz.de/10012128510
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Advance selling of new products to strategic consumers on flash sale platforms
Zhang, Mingyang; Cheng, T. C. E.; Du, Jie - In: International journal of logistics : research and … 21 (2018) 3, pp. 318-331
Persistent link: https://www.econbiz.de/10011881198
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Modeling specialty store customers' buy/no-buy decisions
Goudge, Darrell; Good, Megan C.; Hyman, Michael R. - In: International journal of retail & distribution management 45 (2017) 11, pp. 1260-1276
Persistent link: https://www.econbiz.de/10011815715
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Selling behaviours and sales performance : the moderating and mediating effects of interpersonal mentalizing
Chakrabarty, Subhra; Widing, Robert E., II; Brown, Gene - In: The journal of personal selling & sales management : JPSSM 34 (2014) 2, pp. 112-122
Persistent link: https://www.econbiz.de/10010346532
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Achieving excellence in selling : a South African approach
Blem, Norman - 2008 - 3rd ed.
Persistent link: https://www.econbiz.de/10003597605
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Advance Selling to Strategic Consumers : Preorder Contingent Production Strategy with Advance Selling Target
Wei, Mike Mingcheng - 2018
Motivated by emerging industry practices, this paper studies the effectiveness of a new advance selling strategy in … is contingent on an advance selling target. We find that compared to other advance selling strategies, such as the … traditional advance selling strategy and the capacity rationing strategy, the PCP strategy is effective in mitigating strategic …
Persistent link: https://www.econbiz.de/10012923555
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Influence of Promotional Strategy on Private Label Sales Versus Manufacturer Brand Sales in the Supermarket and Hypermarket Channels : An Analysis from the Method of Stepwise Regre...
Cristina, Marin - 2016
The current study aims to research the promotional strategies targeted to the consumer of a single-product category. Primarily, it focuses on the study of the influence made by the promotional strategies of Manufacturer brands (MB) in the sales of the whole category in general and, in the...
Persistent link: https://www.econbiz.de/10013001922
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Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana - AMA Summer Academic Conference <2019, Chicago, Ill.>; … - 2019
Persistent link: https://www.econbiz.de/10012486208
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Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A. (ed.); Ferrell, Odies C. (ed.) - AMA Winter Academic Conference <2020, San Diego, Calif.>; … - 2020
Persistent link: https://www.econbiz.de/10012486210