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Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša; Silva, Rui Vinhas da; Hair, Joseph F. - In: The journal of product & brand management 24 (2015) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
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Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai; Thrassou, Alkis; Vrontis, Demetris - In: The marketing review 15 (2015) 4, pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
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Branding a professional sport team that reenters the same marketplace : stakeholders' perspectives
Rodrigue, François; Abeza, Gashaw; Séguin, Bernoit; … - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10012519163
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Beyond market signals : negotiating marketplace politics and corporate responsibilities
Hamilton, Trina - In: Economic geography 89 (2013) 3, pp. 285-307
Persistent link: https://www.econbiz.de/10009775603
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Understanding branded flash mobs : the nature of the concept, stakeholder motivations, and avenues for future research
Grant, Philip Stanley - In: Journal of marketing communications 22 (2016) 4, pp. 349-366
Persistent link: https://www.econbiz.de/10011612585
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Celebrities as human brands : an inquiry on stakeholder-actor co-creation of brand identities
Centeno, Dave; Wang, Jeff Jianfeng - In: Journal of business research : JBR 74 (2017), pp. 133-138
Persistent link: https://www.econbiz.de/10011675465
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Introducing multi-dimensional brand architecture : taking structure, market orientation and stakeholder alignment into account
Åsberg, Per; Uggla, Henrik - In: The journal of brand management : an international journal 26 (2019) 5, pp. 483-496
Persistent link: https://www.econbiz.de/10012060152
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Co-creating stakeholder and brand identities : a cross-cultural consumer perspective
Voyer, Benjamin G.; Kastanakis, Minas; Rhode, Ann Kristin - In: Journal of business research : JBR 70 (2017), pp. 399-410
Persistent link: https://www.econbiz.de/10011620549
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From brand identity to polysemous brands : commentary on "Performing identities : processes of brand and stakeholder identity co-construction"
Michel, Géraldine - In: Journal of business research : JBR 70 (2017), pp. 453-455
Persistent link: https://www.econbiz.de/10011620574
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Commentary on "Co-creating stakeholder and brand identities : a cross-cultural consumer perspective"
Faurholt Csaba, Fabian - In: Journal of business research : JBR 70 (2017), pp. 411-413
Persistent link: https://www.econbiz.de/10011620579