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Konsumentenverhalten
Consumer behaviour
83,584
Auslandsinvestition
55,311
Foreign investment
54,379
Multinationales Unternehmen
53,431
Transnational corporation
48,781
Theorie
18,305
Theory
17,946
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16,512
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16,362
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11,382
USA
11,271
Brand image
11,225
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11,113
Globalisierung
10,976
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10,780
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10,671
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10,382
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10,298
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9,711
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9,639
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9,585
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8,674
Indien
5,961
Customer satisfaction
5,937
India
5,931
Internationales Marketing
5,821
Kundenzufriedenheit
5,770
Online-Handel
5,737
Online retailing
5,726
International marketing
5,721
EU-Staaten
5,518
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5,426
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5,399
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5,343
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5,233
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5,231
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5,190
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143
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50,869
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7,446
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6,459
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4,976
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2,369
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1,710
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1,047
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638
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Han, Heesup
120
Belk, Russell W.
112
Mattila, Anna S.
101
Grunert, Klaus G.
93
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
79
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
71
Khare, Arpita
69
Nayga, Rodolfo M.
69
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Stavins, Joanna
67
Foxall, Gordon R.
64
Wansink, Brian
63
Paul, Justin
61
Jang, Soocheong
58
Janssen, Maarten C. W.
56
Ko, Eunju
55
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Cherchye, Laurens
52
Kim, Jungkeun
52
Walsh, Gianfranco
52
Hollebeek, Linda D.
51
Krishna, Aradhna
51
Rock, Bram de
51
Thøgersen, John
51
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National Bureau of Economic Research
521
Springer Fachmedien Wiesbaden
86
OECD
52
American Marketing Association
34
International Energy Agency
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IGI Global
28
Edward Elgar Publishing
21
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
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Information Resources Management Association
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Institut für Demoskopie Allensbach
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Nordic Council of Ministers
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Friedrich-Schiller-Universität Jena
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INSEAD
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RWTH Aachen
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Österreichisches Institut für Wirtschaftsforschung
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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European University Institute / Department of Economics
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Center for Economic Research <Tilburg>
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Erasmus Research Institute of Management
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6
Peter Lang GmbH
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Schweiz / Bundesamt für Statistik
6
Trinity College Dublin / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
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Journal of business research : JBR
1,980
Journal of retailing and consumer services
1,929
International journal of hospitality management
787
International journal of consumer studies
760
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
520
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
381
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
334
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Tourism management : research, policies, practice
318
Journal of marketing management : MM
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing communications
302
Cogent business & management
297
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
SpringerLink / Bücher
281
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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ECONIS (ZBW)
80,474
EconStor
571
OLC EcoSci
43
RePEc
20
USB Cologne (EcoSocSci)
19
BASE
3
ArchiDok
3
USB Cologne (business full texts)
1
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1
Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min
;
Lee, Chun-ling
;
Du, Yunzhou
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
Saved in:
2
Diversity and consumer dispositions towards foreign countries in an emerging market
Belbağ, Aybegüm Güngördü
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2218-2238
Persistent link: https://www.econbiz.de/10014449814
Saved in:
3
Consumer animosity and foreign direct investment : an investigation of consumer responses
Fong, Cher Min
;
Lee, Chun-Ling
;
Du, Yunzhou
- In:
International business review : the official journal of …
24
(
2015
)
1
,
pp. 23-32
Persistent link: https://www.econbiz.de/10010477125
Saved in:
4
An integrative model of consumers' reluctance to buy foreign products : do social and environmental country images play a role?
García-de-Frutos, Nieves
;
Ortega Egea, José Manuel
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
2
,
pp. 167-186
Persistent link: https://www.econbiz.de/10011286480
Saved in:
5
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
6
Consumer animosity : the mitigating effect of perceived brand globalness
Mandler, Timo
;
Bartsch, Fabian
;
Krüger, Tinka
;
Kim, …
- In:
International marketing review
40
(
2023
)
2
,
pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
Saved in:
7
Bicultural brand positioning in international markets : exploring potential challenges in the context of consumer cultures associated with human rights controversies
Weißkopf, Christian
;
Faix, Axel
;
Uhrich, Sebastian
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
3
,
pp. 3-18
Persistent link: https://www.econbiz.de/10015071686
Saved in:
8
Consumer affinity for foreign countries : construct development, buying behavior consequences and animosity contrasts
Nes, Erik Bertin
;
Yelkur, Rama
;
Silkoset, Ragnhild
- In:
International business review : the official journal of …
23
(
2014
)
4
,
pp. 774-784
Persistent link: https://www.econbiz.de/10010400553
Saved in:
9
Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu
;
Washida, Yuichi
- In:
Hitotsubashi journal of commerce and management
55
(
2021
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012659483
Saved in:
10
Internationalization of cultural products from South to North : antecedents and outcomes
Rabêlo Neto, Alexandre
;
Sousa-Filho, José Milton de
; …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10012200788
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