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Konsumentenverhalten
Marketing
31,416
Marketingmanagement
17,086
Marketing management
16,497
Online-Marketing
13,149
Internet marketing
13,033
Kommunikation
12,812
Communication
11,467
Consumer behaviour
10,324
Öffentlichkeitsarbeit
9,892
Public relations
9,365
Theorie
7,528
Theory
7,409
Social Web
7,265
Social web
7,257
Mobilkommunikation
6,980
Mobile communications
6,940
Deutschland
6,587
Germany
5,793
Relationship marketing
4,628
Beziehungsmarketing
4,585
USA
4,449
United States
4,126
Brand management
3,692
Markenführung
3,665
Werbung
3,266
Electronic Commerce
3,163
Advertising
3,072
Werbewirkung
2,784
Advertising effects
2,750
E-commerce
2,734
Strategisches Management
2,658
Internet
2,620
marketing
2,596
Mobilität
2,584
Mobility
2,563
Interne Kommunikation
2,535
Internal communication
2,533
Unternehmen
2,344
Online-Handel
2,334
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Online availability
All
Undetermined
4,646
Free
1,574
Type of publication
All
Article
7,598
Book / Working Paper
2,548
Journal
23
Type of publication (narrower categories)
All
Article in journal
6,953
Aufsatz in Zeitschrift
6,953
Aufsatz im Buch
648
Book section
648
Graue Literatur
478
Non-commercial literature
478
Hochschulschrift
376
Working Paper
319
Arbeitspapier
301
Thesis
272
Collection of articles of several authors
245
Sammelwerk
245
Aufsatzsammlung
178
Konferenzschrift
95
Conference paper
86
Konferenzbeitrag
86
Bibliografie enthalten
72
Bibliography included
72
Lehrbuch
66
Textbook
60
Conference proceedings
53
Case study
50
Fallstudie
50
Collection of articles written by one author
29
Sammlung
29
Ratgeber
25
Guidebook
22
Handbook
19
Handbuch
19
Reprint
19
Glossar enthalten
13
Glossary included
13
Amtsdruckschrift
12
Government document
12
Statistik
12
Statistics
11
Advisory report
9
Gutachten
9
Festschrift
6
Mehrbändiges Werk
6
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English
9,266
German
864
Polish
17
French
14
Italian
10
Undetermined
4
Russian
3
Czech
1
Danish
1
Croatian
1
Hungarian
1
Norwegian
1
Swedish
1
Turkish
1
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Author
All
Dwivedi, Yogesh Kumar
26
Wiedmann, Klaus-Peter
22
Ko, Eunju
19
Ghose, Anindya
18
Sheth, Jagdish N.
16
Bauer, Hans H.
15
Filieri, Raffaele
15
Spann, Martin
15
Liébana-Cabanillas, Francisco
14
Pauwels, Koen
14
Usman, Osly
14
Vrontis, Demetris
14
Grewal, Dhruv
13
Grunert, Klaus G.
13
Law, Chun Hung Roberts
13
Loureiro, Sandra Maria Correia
13
Chawla, Deepak
12
Gierl, Heribert
12
Gröppel-Klein, Andrea
12
Hollebeek, Linda D.
12
Lim, Weng Marc
12
Wagner, Udo
12
Athey, Susan
11
Bruwer, Johan
11
Gerpott, Torsten J.
11
Haucap, Justus
11
Kumar, V.
11
Laroche, Michel
11
Martínez-López, Francisco J.
11
Mattila, Anna S.
11
Reijmersdal, Eva A. van
11
Rita, Paulo
11
Verhoef, Peter C.
11
Homburg, Christian
10
Huber, Frank
10
Melewar, T. C.
10
Ozuem, Wilson
10
Pelsmacker, Patrick de
10
Quach, Sara
10
Rajagopal
10
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Institution
All
American Marketing Association
29
Springer Fachmedien Wiesbaden
19
Information Resources Management Association
12
National Bureau of Economic Research
10
Deutscher Dialogmarketing Verband
9
Centro studi investimenti sociali
6
Findomestic Banca <Florenz>
6
OECD
6
Edward Elgar Publishing
5
IGI Global
5
Books on Demand GmbH <Norderstedt>
4
Friedrich-Schiller-Universität Jena
4
Universität Mannheim
4
Verlag Dr. Kovač
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
European Society for Opinion and Marketing Research
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Gesellschaft für Ökologische Kommunikation mbH
3
NetLibrary, Inc
3
Technische Universität Braunschweig
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
Christian-Albrechts-Universität zu Kiel
2
Deutschland / Bundeswehr / Universität Hamburg
2
Eric Cuvillier <Firma>
2
European Marketing Academy
2
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
Peter Lang GmbH
2
RWTH Aachen
2
Runder Tisch Kommunikationsstrategien zur Einführung des Euro <1996, Brüssel>
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Weltwirtschaftsforum
2
Zukunftsinstitut
2
Österreichisches Institut für Wirtschaftsforschung
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
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Published in...
All
Journal of business research : JBR
327
Journal of retailing and consumer services
268
International journal of internet marketing and advertising : IJIMA
137
Journal of marketing communications
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
91
International journal of advertising : the review of marketing communications
88
International journal of hospitality management
82
The journal of product & brand management
81
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
80
Asia Pacific journal of marketing and logistics
71
Journal of promotion management : innovations in planning and applied research
71
Cogent business & management
70
Psychology & marketing
67
SpringerLink / Bücher
67
International journal of electronic marketing and retailing : IJEMR
65
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
Journal of marketing
63
Marketing intelligence & planning
60
Journal of internet commerce
59
Journal of marketing management : MM
59
International journal of consumer studies
58
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
57
The journal of brand management : an international journal
54
European journal of marketing : EJM
53
Management science : journal of the Institute for Operations Research and the Management Sciences
53
Journal of marketing research : JMR
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of strategic marketing
47
Technological forecasting & social change : an international journal
47
Journal of the Academy of Marketing Science
46
Information systems research : ISR
45
International journal of technology marketing : IJTMkt
45
Journal of retailing
45
Electronic commerce research
44
The journal of consumer marketing
44
Young consumers : insight and ideas for responsible marketers
44
Journal of advertising research
43
International journal of retail & distribution management
41
Telecommunications policy : the international journal of digital economy, data sciences and new media
40
International journal of contemporary hospitality management
39
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Source
All
ECONIS (ZBW)
10,139
EconStor
20
USB Cologne (EcoSocSci)
4
OLC EcoSci
3
RePEc
3
Showing
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10,169
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1
Brand accommodation to informal communications on social media : with the mediation of
communication
appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
2
A comparison of
lifestyle
marketing
and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
3
Millennial and generation Z digital
marketing
communication
and advertising effectiveness : a qualitative exploration
Munsch, Alison
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
Saved in:
4
Mobile
marketing
: a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
5
Mobile
marketing
: the message revolution
Haig, Matt
-
2002
-
1. publ.
Persistent link: https://www.econbiz.de/10001643662
Saved in:
6
Why pay for something you can get free? : Indian market mavens' M-coupon redmenption behaviors
Gorder-Hinchey, Bonnie
;
Mantz, Timothy K.
;
Mantz, Kathy
; …
- In:
Journal of international business and economics : JIBE
19
(
2019
)
3
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012879120
Saved in:
7
Rhetoric and
marketing
intourism websites through visual figures
Zakharova, Ganna
- In:
Revista internacional de turismo, empresa y territorio …
7
(
2023
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10014382625
Saved in:
8
Deconstructing symbolic ideology in contemporary
communication
strategy in advertising : the case of Nirma and Wheel
Rath, Pragyan
;
Bharadwaj, Apoorva
- In:
IIMB management review
26
(
2014
)
1
,
pp. 17-27
Persistent link: https://www.econbiz.de/10010383432
Saved in:
9
Communicating via photographs : a gendered analysis of Olympic athletes' visual self-presentation on Instagram
Geurin-Eagleman, Andrea N.
;
Burch, Lauren M.
- In:
Sport management review
19
(
2016
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10011475564
Saved in:
10
Sustainable
marketing
communication
via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia
;
Šimunović, Denis
;
Colleoni, Elanor
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 144-159)
.
2023
Persistent link: https://www.econbiz.de/10014414201
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