Mobile marketing : the message revolution
Matt Haig
| Year of publication: |
2002 ; 1. publ.
|
|---|---|
| Authors: | Haig, Matt |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Marketing | Computerunterstütztes Verfahren |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIV, 226 S graph. Darst 24 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-7494-3798-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001643662