Mobile marketing : the message revolution
Year of publication: |
2002 ; 1. publ.
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Authors: | Haig, Matt |
Publisher: |
London [u.a.] : Kogan Page |
Subject: | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Marketing | Computerunterstütztes Verfahren |
Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] ; Description [swbplus.bsz-bw.de] |
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Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz, (2014)
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Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam, (2017)
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Consumer acceptance of mobile marketing communications using the QR code
Ryu, Jay Sang, (2013)
- More ...
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Brand success : how the world's top 100 brands thrive and survive
Haig, Matt, (2011)
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Brand failures : the truth about the 100 biggest branding mistakes of all time
Haig, Matt, (2011)
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Brand royalty : how the world's top 100 brands thrive & survive
Haig, Matt, (2004)
- More ...