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Brand blunders and race in advertising : issues, implications, and potential actions from a macromarketing perspective
Yoon, Hyunsun; Kelly, Aidan J. - In: Journal of macromarketing 43 (2023) 3, pp. 403-417
Persistent link: https://www.econbiz.de/10014368396
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Generation Z's and millennials' perception of masculinity in advertising : a challenge for advertisers
Kreicbergs, Toms; Ščeulovs, Deniss - In: Trends economics and management 17 (2023) 41, pp. 21-39
Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and … advertising message centred around masculinity. This can help advertisers to understand what type of masculine character to focus … millennial men and women are evenly split on whether they like or dislike how masculinity is depicted in advertising. From people …
Persistent link: https://www.econbiz.de/10014318225
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Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna; Kämmerer, Maren; Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
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How do racial minority consumers process a model race cue in CSR advertising? : a comparison of Asian and White Americans
Lee, Yoon-Joo; Kim, Sora - In: Journal of marketing communications 25 (2019) 3, pp. 307-327
Persistent link: https://www.econbiz.de/10012203300
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Impact of racial diversity in advertising on the perception of mass-customized products by consumers
Aichner, Thomas; Brutto, Amanda; Nippa, Michael - In: Mass Customization and Customer Centricity : In Honor …, (pp. 239-272). 2023
Persistent link: https://www.econbiz.de/10014322032
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Social Influence in Social Advertising : Evidence from Field Experiments
Bakshy, Eytan - 2012
Social advertising uses information about consumers' peers, including peer affiliations with a brand, product … advertised entity. In the first experiment, we randomize the number of social cues present in word-of-mouth advertising, and …
Persistent link: https://www.econbiz.de/10013105318
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Leveraging Information from Sponsored Advertising at Online Retail Marketplaces
Long, Fei - 2020
E-commerce platforms, such as Amazon, Alibaba and Flipkart, that match sellers and consumers at an unprecedented scale, operate their internal search engines to help buyers find relevant products from a large number of sellers, and also allow sellers to advertise to consumers for positions in...
Persistent link: https://www.econbiz.de/10012844549
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Influence of Advertisement on Customers Based on AIDA Model
Ullal, Mithun - 2020
effect is determined, and one standard deviation in advertising has an impact on store traffic by 1.2%. But the impact at a …
Persistent link: https://www.econbiz.de/10012844888
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FMCG Product Endorser Advertising Variable Affect the Purchase Decisions and Brand Loyalty in the Community in the Korwil Jember
Hariyana, Nanik - 2017
. The purchase and brand loyalty FMCG products with their advertising endorser in television.Methodology/Technique – This …
Persistent link: https://www.econbiz.de/10012951034
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Exploring the Intention to Watch Advertisements on YouTube Among Youth
Koshy, Ligo - 2018
YouTube is the most popular online video platform. Thousands of videos are being uploaded in to YouTube every day. Marketers are placing their advertisements inside the YouTube videos and over a period of time, this has evolved as a business model which generates revenue for the people who...
Persistent link: https://www.econbiz.de/10012909072