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Optimizing product launches in the presence of strategic consumers

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Optimizing Product Launches in the Presence of Strategic Consumers

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A technology firm launches newer generations of a given product over time. At any moment, the firm decides whether to release a new version of the product that captures the current technology level at the expense of a fixed launch cost. Consumers are forward-looking and purchase newer models...

Persistent link: https://www.econbiz.de/10014039398

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