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Konsumentenverhalten
Supply chain
36,779
Lieferkette
36,108
Electronic Commerce
23,987
E-commerce
21,366
Preismanagement
19,098
Pricing strategy
19,081
Lieferantenmanagement
17,582
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17,539
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16,111
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14,632
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13,229
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Online-Handel
11,424
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8,468
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6,548
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6,261
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6,259
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5,784
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5,473
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5,451
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5,358
Logistik
5,097
Viral marketing
4,914
Logistics
4,895
Virales Marketing
4,894
Einzelhandel
4,058
Retail trade
3,969
Unternehmensnetzwerk
3,701
Business network
3,693
Welt
3,568
World
3,547
Lagerhaltungsmodell
3,118
Inventory model
3,115
Digitalisierung
3,024
Risikomanagement
3,004
Risk management
2,953
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3,070
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3,194
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3
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847
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706
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686
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256
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Sammelwerk
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50
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Fallstudie
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Usman, Osly
43
Janssen, Maarten C. W.
27
Dwivedi, Yogesh Kumar
25
Spann, Martin
25
Mattila, Anna S.
24
Filieri, Raffaele
23
Ghose, Anindya
22
Bauer, Hans H.
20
Grewal, Dhruv
20
Pavlou, Paul A.
20
Courty, Pascal
18
Hackl, Franz
18
Kukar-Kinney, Monika
18
Loureiro, Sandra Maria Correia
18
Benbasat, Izak
17
Chen, Ying-Ju
17
Law, Chun Hung Roberts
17
Winter-Ebmer, Rudolf
17
Kalia, Prateek
16
Pauwels, Koen
16
Breugelmans, Els
15
Dennis, Charles
15
Hollebeek, Linda D.
15
Huber, Frank
15
Kumar, Dr. Vinay
15
Martínez-López, Francisco J.
15
Monroe, Kent B.
15
Skiera, Bernd
15
Akram, Umair
14
Balaji, M. S.
14
Bilgihan, Anil
14
Chen, Haipeng
14
Jiang, Baojun
14
Khare, Arpita
14
Ko, Eunju
14
Scheinbaum, Angeline Close
14
Sreejesh, S.
14
Tan, Yong
14
Wilbur, Kenneth C.
14
Bergemann, Dirk
13
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National Bureau of Economic Research
43
Springer Fachmedien Wiesbaden
16
Information Resources Management Association
10
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
RWTH Aachen
9
OECD
6
Books on Demand GmbH <Norderstedt>
5
IGI Global
5
Universität Mannheim
5
European University Institute / Department of Economics
4
Deutschland / Bundeswehr / Universität Hamburg
3
Edward Elgar Publishing
3
Technische Universität Braunschweig
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Campus Verlag
2
Center of Market Oriented Product and Production Management
2
Eric Cuvillier <Firma>
2
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
2
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Maastricht Research School of Economics of Technology and Organizations
2
Peter Lang GmbH
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Taylor and Francis.
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
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AMCIS <15, 2009, San Francisco, Calif.>
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Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Allgemeine Gesellschaft für Philosophie in Deutschland
1
Association of National Advertisers
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Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bergische Universität Wuppertal
1
Brookings Institution
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Center for Economic Research <Tilburg>
1
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Journal of retailing and consumer services
548
Journal of business research : JBR
444
International journal of internet marketing and advertising : IJIMA
175
Journal of internet commerce
140
International journal of electronic marketing and retailing : IJEMR
139
Management science : journal of the Institute for Operations Research and the Management Sciences
139
International journal of hospitality management
137
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
128
Electronic commerce research
125
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
117
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
112
Psychology & marketing
108
Cogent business & management
105
Journal of retailing
102
The journal of product & brand management
99
Journal of marketing communications
94
Asia Pacific journal of marketing and logistics
87
International journal of advertising : the review of marketing communications
87
International journal of consumer studies
84
Information systems research : ISR
80
Journal of electronic commerce research : JECR
77
Journal of marketing
77
Journal of promotion management : innovations in planning and applied research
77
Journal of revenue and pricing management
77
The international review of retail, distribution and consumer research
77
International journal of e-business research : an official publication of the Information Resources Management Association
71
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of retail & distribution management
69
Journal of the Academy of Marketing Science
68
Marketing intelligence & planning
68
European journal of operational research : EJOR
67
International journal of business information systems : IJBIS
67
Tourism management : research, policies, practice
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
International journal of electronic commerce : IJEC
61
International journal of production economics
61
International journal of contemporary hospitality management
57
Journal of fashion marketing and management
57
Journal of management information systems : JMIS
57
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Source
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ECONIS (ZBW)
14,505
EconStor
23
OLC EcoSci
3
USB Cologne (EcoSocSci)
2
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1
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14,533
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1
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
2
An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
Saved in:
3
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
4
The effect of online review configurations, prices, and personality on online purchase decisions : a study of online review profiles on eBay
Chou, Shih Yung
;
Picazo-Vela, Sergio
;
Pearson, John M.
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 131-153
Persistent link: https://www.econbiz.de/10010248475
Saved in:
5
How trending status and online ratings affect prices of homogeneous products
Kocas, Cenk
;
Akkan, Can
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 384-407
Persistent link: https://www.econbiz.de/10011497353
Saved in:
6
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
7
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
8
The influence of information cascades on online purchase behaviors of search and experience products
Liu, Qihua
;
Huang, Shan
;
Zhang, Liyi
- In:
Electronic commerce research
16
(
2016
)
4
,
pp. 553-580
Persistent link: https://www.econbiz.de/10011598932
Saved in:
9
Diversified online review websites as accelerators for online impulsive buying : the moderating effect of price dispersion
Chen, Chun-Der
;
Ku, Edward C. S.
- In:
Journal of internet commerce
20
(
2021
)
1
,
pp. 113-135
Persistent link: https://www.econbiz.de/10012423624
Saved in:
10
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
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