Narrow search
Showing 1 - 10 of 8,303
Cover Image
My words for your pizza : an analysis of persuasive narratives in online crowdfunding
Majumdar, Adrija; Bose, Indranil - In: Information & management : the internat. journal of … 55 (2018) 6, pp. 781-794
Persistent link: https://www.econbiz.de/10011906978
Cover Image
Exploring online sentiment (OS) as a measure of customer experience (CX) for telecommunication services
Lappeman, James; Meyer, Seth; Miguel, Diana - In: Services marketing quarterly 43 (2022) 3, pp. 257-276
Persistent link: https://www.econbiz.de/10013352800
Cover Image
Market mavens in social media : examining young Chinese consumers' viral marketing attitude, eWOM motive, and behavior
Yang, Hongwei Chris - In: Journal of Asia Pacific business 14 (2013) 2, pp. 154-178
Persistent link: https://www.econbiz.de/10009754669
Cover Image
Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev - In: International journal of business excellence 6 (2013) 5, pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
Cover Image
Influencing VSN users' purchase intentions : the roles of flow, trust and eWOM
Mortazavi, Marjan; Esfidani, Mohammad Rahim; Barzoki, … - In: Journal of research in interactive marketing : … 8 (2014) 2, pp. 102-123
Persistent link: https://www.econbiz.de/10010387377
Cover Image
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia; Füller, Johann; Hutter, Katja; … - In: Journal of interactive marketing : a quarterly … 28 (2014) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Cover Image
A cross-cultural study of market mavenism in social media : exploring young American and Chinese consumers' viral marketing attitudes, eWOM motives and behaviour
Yang, Hongwei - In: International journal of internet marketing and … 8 (2013) 2, pp. 102-124
Persistent link: https://www.econbiz.de/10010394713
Cover Image
Viral advertising : message quality, trust and consumers intention to share the content in social media
Tsekouropoulos, Georgios - In: International journal of technology marketing : IJTMkt 13 (2019) 2, pp. 111-124
Persistent link: https://www.econbiz.de/10012140188
Cover Image
I like, I don't like, I don't know : consumers' attitude towards marketing content in social media from Gen Y glasses
Nor Azimah Kamaruddin; Lennora Putit; Amily Fikry - In: International journal of electronic marketing and … 15 (2024) 3, pp. 308-329
Persistent link: https://www.econbiz.de/10015063981
Cover Image
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of internet marketing and … 8 (2014) 4, pp. 264-284
Persistent link: https://www.econbiz.de/10011349111