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Konsumentenverhalten
Consumer behaviour
31
Relationship marketing
21
Beziehungsmarketing
18
Service quality
16
Innovation
13
Dienstleistungsqualität
12
Customer satisfaction
9
Dienstleistungssektor
9
Service industry
9
Social Web
9
Social web
9
marketing
9
Kundenzufriedenheit
8
Customer integration
7
Customer service
7
Innovation management
7
Innovationsmanagement
7
Kundenintegration
7
Virtual reality
7
Lieferantenmanagement
6
Supplier relationship management
6
Virtuelle Realität
6
Internet marketing
5
Online-Marketing
5
Artificial intelligence
4
Augmented reality
4
Betriebliche Wertschöpfung
4
Customer value
4
E-commerce
4
Electronic Commerce
4
Kundenservice
4
Kundenwert
4
Netherlands
4
New product development
4
Niederlande
4
Online retailing
4
Online-Handel
4
Produktentwicklung
4
USA
4
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3
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Article
28
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Article in journal
27
Aufsatz in Zeitschrift
27
Arbeitspapier
1
Aufsatz im Buch
1
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1
Graue Literatur
1
Non-commercial literature
1
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1
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1
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Language
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English
30
Author
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Wetzels, Martin
23
Ruyter, Ko de
17
Mahr, Dominik
11
Chylinski, Mathew
5
Keeling, Debbie I.
5
Odekerken-Schröder, Gaby
5
Grewal, Dhruv
4
Heller, Jonas
4
Hilken, Tim
4
Keeling, Debbie Isobel
3
Aguirre, Elizabeth
2
Ciuchita, Robert
2
Daryanto, Ahmad
2
Hensen, Niek
2
Kleijnen, Mirella
2
Visconti, Luca M.
2
Becker, Marc
1
Beuningen, Jacqueline van
1
Carlson, Jamie
1
Gudergan, Siegfried
1
Hatzithomas, Leonidas
1
Jessen, Alexander
1
Jong, Ad de
1
Klaus, Philipp
1
Laer, Tom van
1
Lee, Nick
1
Lei, Jing
1
Lievens, Annouk
1
Ludwig, Stephan
1
Mathies, Christine
1
Motyka, Scott
1
Oppen, Claudia van
1
Ordenes, Francisco Villarroel
1
Patterson, Paul G.
1
Piyathasanan, Bhuminan
1
Rahman, Syed Mahmudur
1
Ruyter, Kode
1
Sauer, Nicola E.
1
Schepers, Jeroen
1
Schnurr, Benedikt
1
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Journal of retailing
4
Journal of service research : JSR
3
Journal of the Academy of Marketing Science
3
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of retailing and consumer services
2
Psychology & marketing
2
Australasian marketing journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic commerce : IJEC
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of service research
1
Marketing and mobile financial services : a global perspective on digital banking consumer behaviour
1
Research memorandum / METEOR
1
Service business
1
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ECONIS (ZBW)
30
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1
Drivers of continuous usage : a consumer perspective on mobile payment service ecosystems
Ciuchita, Robert
;
Mahr, Dominik
;
Odekerken-Schröder, Gaby
- In:
Marketing and mobile financial services : a global …
,
(pp. 135-158)
.
2019
Persistent link: https://www.econbiz.de/10012003545
Saved in:
2
The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott
;
Grewal, Dhruv
;
Aguirre, Elizabeth
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
Saved in:
3
Toward multisensory customer experiences : a cross-disciplinary bibliometric review and future research directions
Stead, Susan
;
Wetzels, Ruud
;
Wetzels, Martin
; …
- In:
Journal of service research
25
(
2022
)
3
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013395979
Saved in:
4
Getting a discount or sharing the cost : the influence of regulatory fit on consumer response to service pricing schemes
Daryanto, Ahmad
;
Ruyter, Ko de
;
Wetzels, Martin
- In:
Journal of service research : JSR
13
(
2010
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10003982818
Saved in:
5
An exploration of consumer resistance to innovation and its antecedents
Kleijnen, Mirella
;
Lee, Nick
;
Wetzels, Martin
- In:
Journal of economic psychology : research in economic …
30
(
2009
)
3
,
pp. 344-357
Persistent link: https://www.econbiz.de/10003855635
Saved in:
6
Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Keeling, Debbie Isobel
;
Daryanto, Ahmad
;
Ruyter, Ko de
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1345-1356
Persistent link: https://www.econbiz.de/10010227743
Saved in:
7
The extended transportation-imagery model : a meta-analysis of the antecedents and consequences of consumers' narrative transportation
Laer, Tom van
;
Ruyter, Ko de
;
Visconti, Luca M.
; …
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 797-817
Persistent link: https://www.econbiz.de/10010253804
Saved in:
8
A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan
;
Mathies, Christine
;
Wetzels, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
Saved in:
9
Me, myself, and future generations : the role of affinity and effectiveness in the creation of consumer environmental stewardship (CENS)
Hensen, Niek
;
Keeling, Debbie I.
;
Ruyter, Ko de
; …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 389-406
Persistent link: https://www.econbiz.de/10011485884
Saved in:
10
Making SENS : exploring the antecedents and impact of store environmental stewardship climate
Hensen, Niek
;
Keeling, Debbie I.
;
Ruyter, Ko de
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 497-515
Persistent link: https://www.econbiz.de/10011563228
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