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Tourist perceptions of event-sponsor brand fit and sponsor brand attitude
Shu, Shih-Tung; King, Brian; Chang, Ching-Hung - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 761-777
Persistent link: https://www.econbiz.de/10011387031
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"You got a new name!" : how does renaming a music festival with a brand affect the festivalgoer's purchase intention
Brandão, Amélia Maria Pinto da Cunha; Gadekar, Mahesh - In: International journal of event and festival management 14 (2023) 3, pp. 261-276
Persistent link: https://www.econbiz.de/10014320102
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Congruency and engagement test in an event marketing sponsorship context
Pokrywczynski, James; Brinker, David L. - In: Journal of promotion management : JPM 20 (2014) 3, pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
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The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit
Habitzreuter, Anna Mei; Koenigstorfer, Joerg - In: Journal of business research : JBR 124 (2021), pp. 720-730
Persistent link: https://www.econbiz.de/10012494006
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Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano; Loureiro, Sandra Maria Correia; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
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Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell; Maree, Tania - In: Journal of business research : JBR 146 (2022), pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
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Exploring service brand associations: a consumers' perspective in rising service economy
Qureshi, Jawaid Ahmed; Padela, Shoaib M. Farooq; … - In: Estudios de economía aplicada : revista promovida por … 39 (2021) 2, pp. 45-61
Persistent link: https://www.econbiz.de/10012813958
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Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria; Francioni, Barbara; Hegner, Sabrina; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
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The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza; Nyadzayo, Munyaradzi W.; Mohan, Mayoor; … - In: Industrial marketing management : the international … 72 (2018), pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
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Is similarity a constraint for service-to-service brand extensions?
Dimitriu, Radu; Warlop, Luk - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031