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Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function
Paesbrugghe, Bert; Rangarajan, Deva; Sharma, Arun; … - In: Industrial marketing management : the international … 62 (2017), pp. 171-184
Persistent link: https://www.econbiz.de/10011707114
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Conscious and non-conscious decision making in consumer choice : a conceptual model
Jha, Subhash - In: South Asian journal of management : SAJM 22 (2015) 3, pp. 122-136
Persistent link: https://www.econbiz.de/10011524788
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Customer e-complaining behaviours using social media
Balaji, M. S.; Jha, Subhash; Stafford, Marla Royne - In: The service industries journal 35 (2015) 11/12, pp. 633-654
Persistent link: https://www.econbiz.de/10011401814
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The role of corporate image for quality in the formation of attitudinal service loyalty
Jha, Subhash; Deitz, George D.; Babakus, Emin; Yavas, Ugur - In: Journal of service research : JSR 16 (2013) 2, pp. 155-170
Persistent link: https://www.econbiz.de/10009774887
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Correlates of customer loyalty to financial institutions : a case study
Yavas, Ugur; Babakus, Emin; Deitz, George D.; Jha, Subhash - In: The journal of consumer marketing 31 (2014) 3, pp. 218-227
Persistent link: https://www.econbiz.de/10010395516
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The effects of environmental haptic cues on consumer perceptions of retailer warmth and competence
Jha, Subhash; Balaji, M. S.; Peck, Joann; Oakley, Jared; … - In: Journal of retailing 96 (2020) 4, pp. 590-605
Persistent link: https://www.econbiz.de/10012495497
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Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash; Balaji, M. S.; Yavas, Ugur; Babakus, Emin - In: European journal of marketing : EJM 51 (2017) 2, pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
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An eye-tracking study of attention to brand-identifying content and recall of taboo advertising
Myers, Susan D.; Deitz, George D.; Huhmann, Bruce A.; … - In: Journal of business research : JBR 111 (2020), pp. 176-186
Persistent link: https://www.econbiz.de/10012237793
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Goal congruence in hedonistic and utilitarian reasons for purchase and features of a product
Jha, Subhash; Adhikari, Atanu - In: South Asian journal of management : SAJM 23 (2016) 2, pp. 72-89
Persistent link: https://www.econbiz.de/10011567387
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Regular price $ 299; pre-order Price $ 199 : price promotion for a pre-ordered product and the moderating role of temporal orientation
Mukherjee, Amaradri; Jha, Subhash; Smith, Ronn J. - In: Journal of retailing 93 (2017) 2, pp. 201-211
Persistent link: https://www.econbiz.de/10011721811