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Konsumentenverhalten
Marketing management
16,286
Marketingmanagement
16,244
Telecommunications
7,882
Telekommunikation
7,869
Consumer behaviour
3,682
Marketing
3,442
Theorie
3,099
Relationship marketing
3,096
Theory
3,095
Beziehungsmarketing
2,937
Deutschland
2,656
Germany
2,570
USA
2,168
United States
2,041
Telekommunikationspolitik
1,832
Telecommunications policy
1,789
Marketing strategy
1,723
Brand management
1,588
Markenführung
1,496
Customer satisfaction
1,275
Online-Marketing
1,238
Internet marketing
1,226
Strategisches Management
1,171
Innovation
1,170
Unternehmenserfolg
1,135
Firm performance
1,128
Welt
1,090
World
1,084
Customer loyalty
1,051
Regulation
1,001
Kundenbindung
999
Kundenzufriedenheit
990
Regulierung
984
Wettbewerb
963
Strategic management
956
Customer retention
941
EU-Staaten
930
EU countries
927
Competition
917
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Online availability
All
Undetermined
1,302
Free
536
Type of publication
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Article
2,500
Book / Working Paper
896
Journal
4
Type of publication (narrower categories)
All
Article in journal
2,297
Aufsatz in Zeitschrift
2,297
Aufsatz im Buch
206
Book section
206
Hochschulschrift
162
Graue Literatur
155
Non-commercial literature
155
Thesis
120
Working Paper
89
Arbeitspapier
88
Collection of articles of several authors
83
Sammelwerk
83
Aufsatzsammlung
59
Bibliografie enthalten
45
Bibliography included
45
Konferenzschrift
36
Conference paper
32
Konferenzbeitrag
32
Lehrbuch
30
Textbook
30
Case study
23
Fallstudie
23
Conference proceedings
17
Reprint
14
Collection of articles written by one author
11
Ratgeber
11
Sammlung
11
Guidebook
10
Glossar enthalten
8
Glossary included
8
Handbook
8
Handbuch
8
Festschrift
4
Forschungsbericht
4
Interview
3
Mehrbändiges Werk
3
Multi-volume publication
3
Accompanied by computer file
2
CD-ROM, DVD
2
Elektronischer Datenträger als Beilage
2
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English
3,062
German
324
Polish
7
French
5
Hungarian
1
Italian
1
Russian
1
Turkish
1
Undetermined
1
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Author
All
Sheth, Jagdish N.
10
Hawkins, Del I.
9
Ko, Eunju
9
Spann, Martin
9
Bauer, Hans H.
8
Best, Roger J.
8
Chintagunta, Pradeep K.
8
Esch, Franz-Rudolf
8
Homburg, Christian
8
Vrontis, Demetris
8
Gierl, Heribert
7
Kumar, V.
7
Melewar, T. C.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Verhoef, Peter C.
7
Wiedmann, Klaus-Peter
7
Bruwer, Johan
6
Foxall, Gordon R.
6
Loureiro, Sandra Maria Correia
6
Mothersbaugh, David L.
6
Prentice, Catherine
6
Rajagopal
6
Rodríguez del Bosque, Ignacio A.
6
Schultz, Don E.
6
Smith, N. Craig
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Bang, Nguyen
5
Eisend, Martin
5
Gao, Tao
5
Keiningham, Timothy
5
Keller, Kevin Lane
5
Krishna, Aradhna
5
MacInnis, Deborah J.
5
Martínez-López, Francisco J.
5
Mattila, Anna S.
5
Nasiry, Javad
5
Pauwels, Koen
5
Roberts-Lombard, Mornay
5
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Institution
All
American Marketing Association
26
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
European Society for Opinion and Marketing Research
3
Springer Fachmedien Wiesbaden
3
National Bureau of Economic Research
2
Wissenschaftliches Institut für Kommunikationsdienste
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
American Management Association
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Forschungsinstitut für Biologischen Landbau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Handelshochschule Leipzig
1
Harvard Graduate School of Business Administration
1
Heinrich-Böll-Stiftung
1
INSEAD
1
IP Deutschland GmbH <Köln>
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Organization of Consumers' Unions
1
Marketing Research Congress <44, 1991, Luxembourg>
1
NABU - Naturschutzbund Deutschland
1
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Published in...
All
Journal of retailing and consumer services
91
Journal of business research : JBR
90
Journal of marketing communications
35
Journal of marketing
31
The journal of product & brand management
29
Asia Pacific journal of marketing and logistics
28
European journal of marketing : EJM
28
Journal of the Academy of Marketing Science
27
Cogent business & management
25
Journal of strategic marketing
25
Journal of retailing
24
Psychology & marketing
24
The journal of brand management : an international journal
24
Marketing intelligence & planning
23
Journal of marketing management : MM
22
Business horizons
20
Journal of Islamic marketing : JIMA
20
SpringerLink / Bücher
20
Industrial marketing management : the international journal for industrial and high-tech firms
19
The journal of consumer marketing
19
International journal of retail & distribution management
18
International journal of internet marketing and advertising : IJIMA
17
International journal of contemporary hospitality management
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
International journal of hospitality management
15
Journal of hospitality marketing & management
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
The journal of business & industrial marketing
15
International journal of advertising : the review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Springer eBook Collection
14
Journal of Islamic marketing
13
Journal of marketing theory and practice
13
Marketing : ZFP ; journal of research and management
13
The journal of applied business research
13
The service industries journal
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of wine business research : IJWBR
12
Journal of marketing research : JMR
12
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Source
All
ECONIS (ZBW)
3,399
EconStor
1
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1
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10
of
3,400
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date (oldest first)
1
Customer relationship management : an approach to competitive advantage in the banking sector by exploring the mediational role of loyalty
Bhat, Suhail Ahmad
;
Darzi, Mushtag Ahmad
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
3
,
pp. 388-410
Persistent link: https://www.econbiz.de/10011593782
Saved in:
2
Antecedents and consequences of customer retention and loyalty orientation in Romanian
telecommunications
market
Hnatiuc, Cristian
;
Mihoc, Florin
- In:
The changing business landscape of Romania : lessons …
,
(pp. 285-304)
.
2013
Persistent link: https://www.econbiz.de/10010386881
Saved in:
3
Exploring the mediated and moderated effects of operator service quality on customer retention : evidence from Taiwan's mobile market
Chen, Chun-mei
- In:
Journal of management research
9
(
2017
)
4
,
pp. 21-42
Persistent link: https://www.econbiz.de/10011745686
Saved in:
4
Managing your most loyal customer relationships
Larson, John A.
;
Jaworski, Bernard J.
;
Larson, Jack
- In:
Business horizons
64
(
2021
)
1
,
pp. 141-147
Persistent link: https://www.econbiz.de/10012494576
Saved in:
5
Development of an empirical framework of customer loyalty in the mobile
telecommunications
sector
Saroha, Rituraj
;
Diwan, Saloni Pawan
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 659-680
Persistent link: https://www.econbiz.de/10012313931
Saved in:
6
Role of service quality in improving customer loyalty towards telecom companies in Hungary during the COVID-19 pandemic
Naz, Farheen
;
Alshaabani, Ayman
;
Rudnák, Ildikó
; …
- In:
Economies : open access journal
9
(
2021
)
4
,
pp. 1-21
an increased dependence of customers on
telecommunications
to continue their work and studies. The increased usage of …
Persistent link: https://www.econbiz.de/10012800325
Saved in:
7
Modelling customer satisfaction and customer loyalty in the frame of
telecommunications
industry : a review
Saroha, Rituraj
;
Diwan, Saloni Pawan
- In:
EuroMed journal of management
2
(
2017
)
1
,
pp. 15-37
Persistent link: https://www.econbiz.de/10011929776
Saved in:
8
An empirical study on customer retention and customer loyalty
Alhawari, Damer
- In:
International journal of information systems and change …
7
(
2015
)
3
,
pp. 183-202
Persistent link: https://www.econbiz.de/10011540322
Saved in:
9
The role of consumer confidence in creating customer loyalty
Ou, Yi-chun
;
Vries, Lisette de
;
Wiesel, Thorsten
; …
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
Saved in:
10
Temporal orientation and customer loyalty programs
Hendler, Flavia
;
LaTour, Kathryn A.
;
Cotte, June
- In:
The Cornell hospitality quarterly
63
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013387219
Saved in:
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