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Konsumentenverhalten
Consumer behaviour
20
Pricing strategy
11
Preismanagement
10
Prices
8
Pricing
8
USA
7
Preis
6
Preispolitik
5
Salespeople
5
Theorie
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Theory
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United States
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Price
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Pricing policy
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South Korea
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Verkaufspersonal
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Communication
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Customer satisfaction
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Fairness
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Preisdifferenzierung
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Price discrimination
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Trust
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2
Börsenkurs
2
Cartel
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Court decisions
2
E-commerce
2
Einzelhandelspreis
2
Electronic Commerce
2
Emotion
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Book / Working Paper
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Article
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Arbeitspapier
3
Graue Literatur
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Non-commercial literature
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Working Paper
3
Bibliografie enthalten
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English
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German
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Maxwell, Sarah
7
Anselstetter, Sabine
5
Diller, Hermann
2
Garbarino, Ellen
2
Comer, Lucette
1
Estelami, Hooman
1
Estelani, Hooman
1
Stengel, Daniel
1
Wild, Manuela
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
3
The journal of product & brand management
3
Journal of Product and Brand Management
2
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of Product & Brand Management. No. 6
1
Journal of business research : JBR
1
Journal of product & brand management, featuring pricing strategy & practice
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
The journal of media economics
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ECONIS (ZBW)
12
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1
Preisspreizung und Preispflege in mehrstufigen Absatzkanälen : theoretische Fundierung und empirische Analysen im Konsumgütermarkt
Anselstetter, Sabine
-
2010
Persistent link: https://www.econbiz.de/10013430856
Saved in:
2
Preisfairness von Preiserhöhungen am Beispiel von Lebensmitteln
Diller, Hermann
;
Anselstetter, Sabine
-
2007
Persistent link: https://www.econbiz.de/10003849312
Saved in:
3
Preisfairness : ein State-of-the-Art-Review der theoretischen und empirischen Forschung
Wild, Manuela
;
Anselstetter, Sabine
-
2007
Persistent link: https://www.econbiz.de/10003849315
Saved in:
4
Die empfundene Preisfairness bei Preiserhöhungen : eine theoretische und empirische Studie am deutschen Lebensmittelmarkt
Diller, Hermann
;
Anselstetter, Sabine
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
54
(
2008
)
4
,
pp. 366-385
Persistent link: https://www.econbiz.de/10003802090
Saved in:
5
Die Wirkung subjektiv wahrgenommener Preisspreizung auf das Preis- und Kaufverhalten : eine experimentelle Untersuchung
Anselstetter, Sabine
;
Stengel, Daniel
-
2008
Persistent link: https://www.econbiz.de/10003722670
Saved in:
6
The effects of differential textbook pricing : online versus in store
Maxwell, Sarah
- In:
The journal of media economics
16
(
2003
)
2
,
pp. 87-95
Persistent link: https://www.econbiz.de/10001759610
Saved in:
7
The identification of social norms of price discrimination on the internet
Maxwell, Sarah
;
Garbarino, Ellen
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 218-224
Persistent link: https://www.econbiz.de/10003993653
Saved in:
8
Consumer response to norm-breaking pricing events in e-commerce
Garbarino, Ellen
;
Maxwell, Sarah
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1066-1072
Persistent link: https://www.econbiz.de/10008652781
Saved in:
9
The two components of a fair price : social and personal
Maxwell, Sarah
;
Comer, Lucette
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 375-380
Persistent link: https://www.econbiz.de/10008658560
Saved in:
10
The behavioral aspects of pricing
Maxwell, Sarah
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008772619
Saved in:
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