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Konsumentenverhalten
Sponsorship
1,842
Sponsoring
1,772
Kommerzialisierung
1,439
Commercialization
1,435
Deutschland
564
Germany
546
Sports marketing
450
Sportmarketing
443
Sport
377
Sports
355
Consumer behaviour
332
University research
287
Universitäre Forschung
287
Innovation
276
Forschungskooperation
267
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267
USA
249
Professional sports
246
Profisport
246
United States
241
Sportveranstaltung
226
Sport event
225
Fußball
222
Football
220
Hochschule
218
Technology transfer
218
Technologietransfer
215
Werbewirkung
213
Advertising effects
212
Higher education institution
208
Business start-up
202
Unternehmensgründung
202
Brand management
196
Markenführung
190
sponsorship
185
Brand image
172
Markenimage
167
Marketing management
161
Marketingmanagement
160
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164
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37
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Article
274
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44
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262
Aufsatz in Zeitschrift
262
Aufsatz im Buch
11
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11
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11
Thesis
10
Graue Literatur
8
Non-commercial literature
8
Arbeitspapier
4
Working Paper
4
Case study
3
Conference paper
3
Fallstudie
3
Konferenzbeitrag
3
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1
Bibliografie enthalten
1
Bibliography included
1
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1
Collection of articles written by one author
1
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1
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1
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1
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English
298
German
20
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Koronios, Konstantinos
7
Grohs, Reinhard
6
Ko, Yong Jae
6
Scheinbaum, Angeline Close
6
Breuer, Christoph
5
Cornwell, T. Bettina
5
Kwak, Dae Hee
5
Mazodier, Marc
5
Woisetschläger, David
5
Athey, Susan
4
Biscaia, Rui
4
Boerman, Sophie C.
4
Dimitropoulos, Panagiotis
4
Ellison, Glenn
4
Ntasis, Lazaros
4
Rumpf, Christopher
4
Santos, Manuel Alonso dos
4
Weeks, Clinton S.
4
Backhaus, Christof
3
Chang, Yonghwan
3
Chien, P. Monica
3
Cobbs, Joe
3
Dalakas, Vassilis
3
Evans, Nathaniel J.
3
Herrmann, Jean-Luc
3
Huber, Frank
3
Hudders, Liselot
3
Itani, Maher N.
3
Kacha, Mathieu
3
Kaplanidou, Kyriaki
3
Kim, Yu Kyoum
3
Lacey, Russell
3
Matthes, Isabel
3
Moharana, Tapas Ranjan
3
Palmer, Karen
3
Plewa, Carolin
3
Rai, Jaskirat Singh
3
Ratten, Vanessa
3
Reijmersdal, Eva A. van
3
Reisinger, Heribert
3
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Center of Market Oriented Product and Production Management
1
IGI Global
1
National Bureau of Economic Research
1
Springer Fachmedien Wiesbaden
1
Tectum Verlag
1
Published in...
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International journal of sports marketing & sponsorship
18
Journal of sport management : the official journal of the North American Society of Sport Management
18
European Sport management quarterly : ESMQ
16
Journal of business research : JBR
15
Sport management review
12
International journal of advertising : the review of marketing communications
11
International journal of sport management and marketing : IJSMM
11
Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
European journal of marketing : EJM
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of promotion management : innovations in planning and applied research
8
Psychology & marketing
6
Journal of marketing communications
5
Journal of strategic marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of promotion management : JPM
4
Marketing : ZFP ; journal of research and management
4
The journal of product & brand management
4
Journal for global business advancement : JGBA
3
Journal of advertising research
3
Journal of marketing management : MM
3
Marketing letters : a journal of research in marketing
3
The journal of brand management : an international journal
3
Applied Marketing Science / Angewandte Marketingforschung
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business economics : JBE
2
Journal of business ethics : JOBE
2
Journal of customer behaviour
2
Journal of financial services marketing : JFSM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of retailing and consumer services
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Research
2
Sport, Business and Management : an international journal ; SBM
2
SpringerLink / Bücher
2
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ECONIS (ZBW)
318
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1
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318
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date (oldest first)
1
Understanding ethnographically athletes' perception and experience of
sponsorship
: the case of professional rock-climbing
Dumont, Guillaume
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
4
,
pp. 525-542
Persistent link: https://www.econbiz.de/10011607465
Saved in:
2
Predicting adventure seeking of young adults : the role of risk, innovativeness and status consumption
Keane, Matthew
;
Eastman, Jacqueline Kilsheimer
;
Iyer, Rajesh
- In:
Sport management review
23
(
2020
)
5
,
pp. 952-963
Persistent link: https://www.econbiz.de/10012421870
Saved in:
3
Advertising on the edge : appeal effectiveness when advertising in extreme sports
Raggiotto, Francesco
;
Scarpi, Daniele
;
Moretti, Andrea
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 655-678
Persistent link: https://www.econbiz.de/10012260243
Saved in:
4
Faster! : more! : better! : drivers of upgrading among participants in extreme sports events
Raggiotto, Francesco
;
Scarpi, Daniele
;
Mason, Michela C.
- In:
Journal of business research : JBR
102
(
2019
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012103799
Saved in:
5
The role of brand knowledge in determining
sponsorship
effectiveness
Donlan, Leah Kathleen
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10009754887
Saved in:
6
Implicit and explicit attitudes to sponsors and ambushers
Koenigstorfer, Joerg
;
Gröppel-Klein, Andrea
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
5
,
pp. 477-499
Persistent link: https://www.econbiz.de/10009691101
Saved in:
7
How audience and disclosure characteristics influence memory of
sponsorship
disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
8
Predicting decisions to purchase from sponsors of the Vancouver 2010 Olympics
Potwarka, Luke R.
;
McCarville, Ron E.
;
Kaplanidou, Kyriaki
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 383-260
Persistent link: https://www.econbiz.de/10011503658
Saved in:
9
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
10
Rivalries and sponsor affiliation : examining the effects of social identity and argument strength on responses to
sponsorship
-related advertising messages
Bee, Colleen
;
Dalakas, Vassilis
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 408-424
Persistent link: https://www.econbiz.de/10011518848
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