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An empirical study on customer retention and customer loyalty
Alhawari, Damer - In: International journal of information systems and change … 7 (2015) 3, pp. 183-202
Persistent link: https://www.econbiz.de/10011540322
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The role of consumer confidence in creating customer loyalty
Ou, Yi-chun; Vries, Lisette de; Wiesel, Thorsten; … - In: Journal of service research : JSR 17 (2014) 3, pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
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Temporal orientation and customer loyalty programs
Hendler, Flavia; LaTour, Kathryn A.; Cotte, June - In: The Cornell hospitality quarterly 63 (2022) 4, pp. 448-464
Persistent link: https://www.econbiz.de/10013387219
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Mediating role of perceived switching costs between relationship marketing practices and customer loyalty : evidence from banks
Ganaie, Tawseef Ahmad; Bhat, Mushtaq Ahmad - In: Journal of relationship marketing : innovations and … 23 (2024) 3, pp. 189-219
Persistent link: https://www.econbiz.de/10015049874
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Strategic loyalty reward in dynamic price discrimination
Caillaud, Bernard; De Nijs, Romain - In: Marketing science : the marketing journal of the … 33 (2014) 5, pp. 725-742
Persistent link: https://www.econbiz.de/10010468398
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Factors affecting relationship marketing in creating customer loyalty in the hospital services business
Afifi, Iqbal; Amini, Ahdia - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 91-108
Persistent link: https://www.econbiz.de/10012106926
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Data mining for small shops : empowering brick-and-mortar stores through BI functionalities of a loyalty program1
Kamm, Michael Reiner; Kucklick, Jan-Peter; Schneider, … - In: Information systems management 38 (2021) 4, pp. 270-286
Persistent link: https://www.econbiz.de/10012650486
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It’s all relative : how customer-perceived competitive advantage influences referral intentions
Mende, Martin; Thompson, Scott A.; Coenen, Christian - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 661-678
Persistent link: https://www.econbiz.de/10011399180
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Transitioning loyalty programs : a commentary on "the relationship between customer loyalty and customer satisfaction"
Bowen, John T.; Chen McCain, Shiang-Lih - In: International journal of contemporary hospitality management 27 (2015) 3, pp. 415-430
Persistent link: https://www.econbiz.de/10011308462
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The predictive ability of different customer feedback metrics for retention
Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 195-206
Persistent link: https://www.econbiz.de/10011337502