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Unlocking the potential of branding in social marketing services : utilising brand personality and brand personality appeal

Gordon, Ross; Zainuddin, Nadia; Magee, Christopher - In: The journal of services marketing 30 (2016) 1, pp. 48-62

Persistent link: https://www.econbiz.de/10011445615

Empirically testing the concept of value-in-behavior and its relevance for social marketing

Gordon, Ross; Dibb, Sally; Magee, Christopher; Cooper, Paul - In: Journal of business research : JBR 82 (2018), pp. 56-67

Persistent link: https://www.econbiz.de/10011771757

Broadening an understanding of problem gambling : the lifestyle consumption community of sports betting

Gordon, Ross; Gurrieri, Lauren; Chapman, Michael - In: Journal of business research : JBR 68 (2015) 10, pp. 2164-2172

Persistent link: https://www.econbiz.de/10011373097

Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns

Gordon, Ross; Jones, Sandra; Barrie, Lance; Gilchrist, Heidi - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 419-434

Persistent link: https://www.econbiz.de/10011413158

Using EEG to Examine the Role of Attention, Working Memory, Emotion, and Imagination in Narrative Transportation

Gordon, Ross - 2018

Purpose: This paper presents a study using encephalography (EEG) to investigate consumer responses to narrative videos in energy efficiency social marketing. The purpose is to assess the role of attention, working memory, emotion, and imagination in narrative transportation, and how these stages...

Persistent link: https://www.econbiz.de/10012934979

Collective reflexivity in social marketing through ethnographic film-making : the Yolngu story of tobacco in Yirrkala, Australia

Kariippanon, Kishan; Gordon, Ross; Jayasinghe, Laknath; … - In: Marketing theory 20 (2020) 1, pp. 123-143

Persistent link: https://www.econbiz.de/10012201556

Reflections on some key issues and challenges for marketing for social good

Bádéjọ́, Folúké; Maclaran, Pauline; Chatzidakis, … - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 11/12, pp. 1203-1217

Persistent link: https://www.econbiz.de/10013466512

Global pattern in materials consumption : an empirical study

Devezas, Tessaleno C.; Vaz, António M.; Magee, … - In: Industry 4.0 : entrepreneurship and structural change …, (pp. 263-292). 2017

Persistent link: https://www.econbiz.de/10011667301